BETTER FOR THEM. EASIER FOR YOU. Trademark

Trademark Overview


On Tuesday, July 12, 2016, a trademark application was filed for BETTER FOR THEM. EASIER FOR YOU. with the United States Patent and Trademark Office. The USPTO has given the BETTER FOR THEM. EASIER FOR YOU. trademark a serial number of 87101519. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Thursday, March 14, 2024. This trademark is owned by The Farmer's Dog, Inc.. The BETTER FOR THEM. EASIER FOR YOU. trademark is filed in the Natural Agricultural Products category with the following description:

gourmet pet food; gourmet dog food; pet food, and pet treats and pet supplies, namely, gourmet dog biscuits and treats
better for them. easier for you.

General Information


Serial Number87101519
Word MarkBETTER FOR THEM. EASIER FOR YOU.
Filing DateTuesday, July 12, 2016
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateThursday, March 14, 2024
Registration Number5155203
Registration DateTuesday, March 7, 2017
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 20, 2016

Trademark Statements


Goods and Servicesgourmet pet food; gourmet dog food; pet food, and pet treats and pet supplies, namely, gourmet dog biscuits and treats

Classification Information


International Class031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.
US Class Codes001, 046
Class Status Code6 - Active
Class Status DateMonday, July 18, 2016
Primary Code031
First Use Anywhere DateFriday, April 15, 2016
First Use In Commerce DateFriday, April 15, 2016

Trademark Owner History


Party NameThe Farmer's Dog, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10012

Party NameThe Farmer's Dog, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10013

Party NameThe Farmer's Dog, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10013

Trademark Events


Event DateEvent Description
Thursday, March 14, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, March 14, 2024REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, February 29, 2024TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, February 29, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 29, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, February 29, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, August 30, 2023POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Wednesday, August 30, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, March 1, 2023TEAS SECTION 8 & 15 RECEIVED
Monday, March 7, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, November 18, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 18, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, November 18, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 7, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, December 20, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 20, 2016PUBLISHED FOR OPPOSITION
Wednesday, November 30, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 15, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, November 3, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, October 22, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 21, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, October 21, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, October 20, 2016NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, October 20, 2016NON-FINAL ACTION E-MAILED
Thursday, October 20, 2016NON-FINAL ACTION WRITTEN
Thursday, October 20, 2016ASSIGNED TO EXAMINER
Thursday, July 28, 2016PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Saturday, July 23, 2016ASSIGNED TO LIE
Tuesday, July 19, 2016TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, July 18, 2016NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 15, 2016NEW APPLICATION ENTERED