BETTER FOR Trademark

Trademark Overview


On Tuesday, October 10, 2023, a trademark application was filed for BETTER FOR with the United States Patent and Trademark Office. The USPTO has given the BETTER FOR trademark a serial number of 98217493. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, December 3, 2024. This trademark is owned by Nielsen Consumer LLC. The BETTER FOR trademark is filed in the Paper & Printed Material Products, Advertising and Business and Retail Services categories with the following description:

Data collection, analytics, and measurement products, namely, printed publications, namely, newsletters, reports, and hand-outs in the fields of market analysis and research, analysis of market research data and statistics, and marketing research in the nature of tracking consumer behavior and analyzing consumer trends; printed publications, namely, newsletters, reports, and hand-outs in the fields of data collection, analytics, and measurement relating to claims and certifications in order to measure, analyze, and optimize data relating to various Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG) product attribute classification and segmentation, product packaging characteristics, sales, performance, trends, the impact of product characteristics and ingredients, the positioning and categorization of products, and developing strategies based on the foregoing relating to product sales and distribution; printed publications, namely, newsletters, reports, and hand-outs in t...

Market analysis and research services; analysis of market research data and statistics; marketing research services in the nature of tracking Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG) product attribute classification and segmentation, consumer behavior and analyzing consumer trends; market research in the nature of market data collection, analytics, and measurement services relating to claims and certifications in order to measure, analyze, and optimize marketing data relating to various product packaging characteristics, sales, performance, trends, the impact of product characteristics and ingredients, the positioning and categorization of products, and developing strategies based on the foregoing relating to product sales and distribution

General Information


Serial Number98217493
Word MarkBETTER FOR
Filing DateTuesday, October 10, 2023
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateTuesday, December 3, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 24, 2024

Trademark Statements


Goods and ServicesData collection, analytics, and measurement products, namely, printed publications, namely, newsletters, reports, and hand-outs in the fields of market analysis and research, analysis of market research data and statistics, and marketing research in the nature of tracking consumer behavior and analyzing consumer trends; printed publications, namely, newsletters, reports, and hand-outs in the fields of data collection, analytics, and measurement relating to claims and certifications in order to measure, analyze, and optimize data relating to various Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG) product attribute classification and segmentation, product packaging characteristics, sales, performance, trends, the impact of product characteristics and ingredients, the positioning and categorization of products, and developing strategies based on the foregoing relating to product sales and distribution; printed publications, namely, newsletters, reports, and hand-outs in the fields of data modeling, data architecture, data design, and data visualization
Goods and ServicesMarket analysis and research services; analysis of market research data and statistics; marketing research services in the nature of tracking Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG) product attribute classification and segmentation, consumer behavior and analyzing consumer trends; market research in the nature of market data collection, analytics, and measurement services relating to claims and certifications in order to measure, analyze, and optimize marketing data relating to various product packaging characteristics, sales, performance, trends, the impact of product characteristics and ingredients, the positioning and categorization of products, and developing strategies based on the foregoing relating to product sales and distribution

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, October 16, 2023
Primary Code016
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, October 16, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameNielsen Consumer LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60606

Trademark Events


Event DateEvent Description
Friday, October 13, 2023NEW APPLICATION ENTERED
Monday, October 16, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, February 26, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, February 26, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, February 26, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 26, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 26, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 5, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, April 5, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 5, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, May 29, 2024ASSIGNED TO EXAMINER
Thursday, May 30, 2024NON-FINAL ACTION E-MAILED
Thursday, May 30, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 30, 2024NON-FINAL ACTION WRITTEN
Wednesday, August 14, 2024APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED
Wednesday, August 14, 2024APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED
Wednesday, November 27, 2024EXAMINERS AMENDMENT -WRITTEN
Wednesday, November 27, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 27, 2024EXAMINER'S AMENDMENT ENTERED
Wednesday, November 27, 2024NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, November 27, 2024EXAMINERS AMENDMENT E-MAILED