| Serial Number | 85611723 |
| Word Mark | BETTER EVERY DAY |
| Filing Date | Monday, April 30, 2012 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Monday, July 22, 2024 |
| Registration Number | 4483340 |
| Registration Date | Tuesday, February 18, 2014 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 3, 2013 |
| Goods and Services | Advertising agencies, namely, promoting the goods and services of others; Advertising and commercial information services, via the internet; Managing paid search advertising campaigns through various tactics, namely, campaign management, namely, promoting customers' current, overstock, and stale products, adjusting banner ad bids based on sales trends, seasonal spikes, and inventory changes, creating product ads, and providing reporting on product performance and top-performing key words, bid management, namely, using real-time bidding ad exchanges to bid, on behalf of the customer, on the opportunity to display a banner advertisement in a specific location on a specific website, campaign optimization, namely, selecting the most efficient advertising media to reach the client's target markets, creating a larger number of ad click-throughs, and selecting higher performing keywords, predictive business analytics, namely, predicting and forecasting future trends in customer behavior, product usage, and likelihood to purchase, business data analysis; Advice and information about customer services and product management and prices on internet sites in connection with purchases made over the internet; Business monitoring services, namely, tracking websites of others to provide details about user click traffic or visits to the website; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via websites on a global computer network; Marketing services, namely, providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; On-line advertising on computer communication networks; [ Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; ] Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting, advertising and marketing of the on-line websites of others; Promotion, advertising and marketing of on-line websites; Rental of advertising space on web sites |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 4, 2012 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, December 1, 2011 |
| First Use In Commerce Date | Thursday, December 1, 2011 |
| Party Name | ADVANTAGE SALES & MARKETING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92618 |
| Party Name | Adlucent, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78704 |
| Party Name | Adlucent, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78704 |
| Party Name | Adlucent, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Austin, TX 78704 |
| Event Date | Event Description |
| Thursday, February 21, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, May 3, 2012 | NEW APPLICATION ENTERED |
| Friday, May 4, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, August 19, 2012 | ASSIGNED TO EXAMINER |
| Monday, August 20, 2012 | NON-FINAL ACTION WRITTEN |
| Monday, August 20, 2012 | NON-FINAL ACTION E-MAILED |
| Monday, August 20, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, February 20, 2013 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, February 20, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 13, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, March 14, 2013 | FINAL REFUSAL WRITTEN |
| Thursday, March 14, 2013 | FINAL REFUSAL E-MAILED |
| Thursday, March 14, 2013 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Monday, September 16, 2013 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Monday, September 16, 2013 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 17, 2013 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, October 14, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 30, 2013 | ASSIGNED TO LIE |
| Wednesday, October 30, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Monday, September 23, 2019 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, December 3, 2013 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 3, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 18, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 22, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 7, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, April 25, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, August 30, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 30, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, February 18, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, May 18, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, November 1, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, November 1, 2019 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, November 9, 2019 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, November 9, 2019 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, November 11, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 18, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, February 18, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Thursday, May 18, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, May 18, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 26, 2024 | TEAS SECTION 8 & 9 RECEIVED |
| Thursday, May 18, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, May 18, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, July 22, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, July 22, 2024 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Monday, July 22, 2024 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Monday, July 22, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |