BETTER CONNECT Trademark

Trademark Overview


On Wednesday, November 19, 2025, a trademark application was filed for BETTER CONNECT with the United States Patent and Trademark Office. The USPTO has given the BETTER CONNECT trademark a serial number of 99504480. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, March 3, 2026. This trademark is owned by L'Oreal USA S/D, Inc.. The BETTER CONNECT trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Downloadable software in the nature of a mobile application for order fulfillment services of non-medicated skincare preparations to program members
better connect

General Information


Serial Number99504480
Word MarkBETTER CONNECT
Filing DateWednesday, November 19, 2025
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, March 3, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 3, 2026

Trademark Statements


Goods and ServicesDownloadable software in the nature of a mobile application for order fulfillment services of non-medicated skincare preparations to program members

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, November 19, 2025
Primary Code009
First Use Anywhere DateWednesday, October 4, 2023
First Use In Commerce DateWednesday, October 4, 2023

Trademark Owner History


Party NameL'Oreal USA S/D, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10001
US

Party NameL'Oreal USA S/D, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001
US

Trademark Events


Event DateEvent Description
Wednesday, November 19, 2025NEW APPLICATION ENTERED
Wednesday, November 19, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, November 19, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, February 3, 2026ASSIGNED TO EXAMINER
Friday, February 6, 2026APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 25, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, March 3, 2026PUBLISHED FOR OPPOSITION
Tuesday, March 3, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED