BETTER CONNECT Trademark

Trademark Overview


On Wednesday, November 19, 2025, a trademark application was filed for BETTER CONNECT with the United States Patent and Trademark Office. The USPTO has given the BETTER CONNECT trademark a serial number of 99504480. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Wednesday, November 19, 2025. This trademark is owned by L'Oreal USA S/D, Inc.. The BETTER CONNECT trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

Downloadable software in the nature of a mobile application for order fulfillment services of non-medicated skincare preparations to program members
better connect

General Information


Serial Number99504480
Word MarkBETTER CONNECT
Filing DateWednesday, November 19, 2025
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateWednesday, November 19, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDownloadable software in the nature of a mobile application for order fulfillment services of non-medicated skincare preparations to program members

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateWednesday, November 19, 2025
Primary Code009
First Use Anywhere DateWednesday, October 4, 2023
First Use In Commerce DateWednesday, October 4, 2023

Trademark Owner History


Party NameL'Oreal USA S/D, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Wednesday, November 19, 2025NEW APPLICATION ENTERED
Wednesday, November 19, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, November 19, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED