BETTER CONNECT Trademark

Trademark Overview


On Wednesday, September 27, 2023, a trademark application was filed for BETTER CONNECT with the United States Patent and Trademark Office. The USPTO has given the BETTER CONNECT trademark a serial number of 98200334. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, August 20, 2024. This trademark is owned by L'Oreal USA Creative, Inc.. The BETTER CONNECT trademark is filed in the Advertising, Business and Retail Services category with the following description:

Online retail store services featuring non-medicated skincare preparations and order fulfillment services of non-medicated skincare preparations to program members
better connect

General Information


Serial Number98200334
Word MarkBETTER CONNECT
Filing DateWednesday, September 27, 2023
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, August 20, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 20, 2024

Trademark Statements


Goods and ServicesOnline retail store services featuring non-medicated skincare preparations and order fulfillment services of non-medicated skincare preparations to program members

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, October 11, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameL'OREAL USA S/D, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'OREAL USA S/D, INC.
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10001

Party NameL'Oreal USA Creative, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001

Trademark Events


Event DateEvent Description
Friday, May 17, 2024ASSIGNED TO EXAMINER
Monday, May 20, 2024NON-FINAL ACTION WRITTEN
Monday, May 20, 2024NON-FINAL ACTION E-MAILED
Saturday, September 30, 2023NEW APPLICATION ENTERED
Wednesday, October 11, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, January 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, May 20, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 15, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, July 15, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, July 15, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, July 15, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, July 31, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 20, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 20, 2024PUBLISHED FOR OPPOSITION