BETTER CONCRETE. BETTER WORLD. Trademark

Trademark Overview


On Wednesday, May 12, 2021, a trademark application was filed for BETTER CONCRETE. BETTER WORLD. with the United States Patent and Trademark Office. The USPTO has given the BETTER CONCRETE. BETTER WORLD. trademark a serial number of 90705617. The federal status of this trademark filing is REGISTERED as of Tuesday, January 10, 2023. This trademark is owned by Laticrete International, Inc.. The BETTER CONCRETE. BETTER WORLD. trademark is filed in the Chemical Products, Paint Products, Cosmetics & Cleaning Products, Non-Metallic Building Material Products, and Construction & Repair Services categories with the following description:

Non-metallic building materials, namely, mortars for building, grouts, cements and cementitious materials used for construction; floor underlayments; adhesive and bonding building materials, namely, mortar, grout mastic and cement, for installing tile, brick, stone, and masonry; reinforced cements; floor underlayments, namely, self-leveling floor underlayments; cementitious controlled expansion grouts; patching cements and mortars for concrete; cementitious floor toppings; cementitious floor toppings containing wear aggregates, namely, aluminum oxide; aggregates for concrete, namely, aluminum oxide, silica and trap rock; cement aggregates, namely, silica and trap rock

Providing information and advice regarding use and protection of concrete and cementitious materials relating to building construction

Cleaning, polishing, and scouring preparations; degreasing preparations other than for use in manufacturing processes, for machinery, floors, walls and other surfaces; concrete cleaning preparations

colorants for concrete; primers; concrete sealers in the form of coating; penetrating sealer coatings for use on concrete; sealer coatings for use in sealing, densifying and hardening concrete surfaces, namely, acrylic- and water-based curing and sealing compounds for use in sealing, densifying, and hardening concrete surfaces, all sold as a unit; coating preparations having oil and water repellant properties used as paints for stone, concrete and masonry; sealer preparations for stone, concrete, and masonry in the form of a coating; water-based coating for reducing evaporation of fresh concrete; concrete dyes; hardeners for finished concrete surfaces, namely, industrial sealants for surface hardening of concrete; floor toppings in the nature of floor coatings

Chemical preparations for industrial purposes; additives in chemical form for the manufacture or processing of mortars, concrete and other cementitious mixes; adhesives, namely, epoxy adhesives for concrete; chemical compounds for curing concrete, namely, acrylic-, water-, resin- and wax-based curing compounds for concrete; cement-waterproofing chemicals, except paints; hardeners for finished concrete surfaces, namely, chemical additives for accelerating hardening of concrete; aggregates, namely, aluminum oxide; chemical mold release agents for concrete forms; mold release preparations
better concrete. better world.

General Information


Serial Number90705617
Word MarkBETTER CONCRETE. BETTER WORLD.
Filing DateWednesday, May 12, 2021
Status700 - REGISTERED
Status DateTuesday, January 10, 2023
Registration Number6951031
Registration DateTuesday, January 10, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 17, 2022

Trademark Statements


Goods and ServicesNon-metallic building materials, namely, mortars for building, grouts, cements and cementitious materials used for construction; floor underlayments; adhesive and bonding building materials, namely, mortar, grout mastic and cement, for installing tile, brick, stone, and masonry; reinforced cements; floor underlayments, namely, self-leveling floor underlayments; cementitious controlled expansion grouts; patching cements and mortars for concrete; cementitious floor toppings; cementitious floor toppings containing wear aggregates, namely, aluminum oxide; aggregates for concrete, namely, aluminum oxide, silica and trap rock; cement aggregates, namely, silica and trap rock
Goods and ServicesProviding information and advice regarding use and protection of concrete and cementitious materials relating to building construction
Goods and ServicesCleaning, polishing, and scouring preparations; degreasing preparations other than for use in manufacturing processes, for machinery, floors, walls and other surfaces; concrete cleaning preparations
Goods and Servicescolorants for concrete; primers; concrete sealers in the form of coating; penetrating sealer coatings for use on concrete; sealer coatings for use in sealing, densifying and hardening concrete surfaces, namely, acrylic- and water-based curing and sealing compounds for use in sealing, densifying, and hardening concrete surfaces, all sold as a unit; coating preparations having oil and water repellant properties used as paints for stone, concrete and masonry; sealer preparations for stone, concrete, and masonry in the form of a coating; water-based coating for reducing evaporation of fresh concrete; concrete dyes; hardeners for finished concrete surfaces, namely, industrial sealants for surface hardening of concrete; floor toppings in the nature of floor coatings
Goods and ServicesChemical preparations for industrial purposes; additives in chemical form for the manufacture or processing of mortars, concrete and other cementitious mixes; adhesives, namely, epoxy adhesives for concrete; chemical compounds for curing concrete, namely, acrylic-, water-, resin- and wax-based curing compounds for concrete; cement-waterproofing chemicals, except paints; hardeners for finished concrete surfaces, namely, chemical additives for accelerating hardening of concrete; aggregates, namely, aluminum oxide; chemical mold release agents for concrete forms; mold release preparations
Disclaimer with Predetermined Text"CONCRETE"

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.
US Class Codes001, 005, 006, 010, 026, 046
Class Status Code6 - Active
Class Status DateWednesday, August 11, 2021
Primary Code001
First Use Anywhere DateFriday, July 23, 2021
First Use In Commerce DateFriday, July 23, 2021

International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateWednesday, August 11, 2021
Primary Code002
First Use Anywhere DateFriday, July 23, 2021
First Use In Commerce DateFriday, July 23, 2021

International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, August 11, 2021
Primary Code003
First Use Anywhere DateTuesday, May 11, 2021
First Use In Commerce DateTuesday, May 11, 2021

International Class019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.
US Class Codes001, 012, 033, 050
Class Status Code6 - Active
Class Status DateWednesday, August 11, 2021
Primary Code019
First Use Anywhere DateSunday, May 9, 2021
First Use In Commerce DateSunday, May 9, 2021

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateWednesday, August 11, 2021
Primary Code037
First Use Anywhere DateWednesday, August 31, 2011
First Use In Commerce DateWednesday, August 31, 2011

Trademark Owner History


Party NameLaticrete International, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBethany, CT 065243423

Party NameLaticrete International, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBethany, CT 065243423

Party NameLaticrete International, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBethany, CT 065243423

Trademark Events


Event DateEvent Description
Tuesday, January 10, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, January 10, 2023REGISTERED-PRINCIPAL REGISTER
Thursday, December 8, 2022NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, December 7, 2022ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, September 1, 2022STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 17, 2022USE AMENDMENT FILED
Thursday, September 1, 2022CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, August 17, 2022TEAS STATEMENT OF USE RECEIVED
Tuesday, July 12, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 17, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 17, 2022PUBLISHED FOR OPPOSITION
Wednesday, April 27, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 12, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 7, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, April 6, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, April 6, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, February 28, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, February 28, 2022NON-FINAL ACTION E-MAILED
Monday, February 28, 2022NON-FINAL ACTION WRITTEN
Thursday, January 20, 2022ASSIGNED TO EXAMINER
Wednesday, August 11, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, May 15, 2021NEW APPLICATION ENTERED IN TRAM