BETTER CHOICES LESS FAT HIGH PROTEIN LESS SUGAR LOW CALORIES LOW CARB Trademark

Trademark Overview

On Friday, January 24, 2014, a trademark application was filed for BETTER CHOICES LESS FAT HIGH PROTEIN LESS SUGAR LOW CALORIES LOW CARB with the United States Patent and Trademark Office. The USPTO has given the BETTER CHOICES LESS FAT HIGH PROTEIN LESS SUGAR LOW CALORIES LOW CARB trademark a serial number of 86174216. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, September 20, 2025. This trademark is owned by Chevron Intellectual Property LLC. The BETTER CHOICES LESS FAT HIGH PROTEIN LESS SUGAR LOW CALORIES LOW CARB trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail convenience store services featuring prepared food items
better choices less fat high protein less sugar low calories low carb

General Information

Serial Number86174216
Word MarkBETTER CHOICES LESS FAT HIGH PROTEIN LESS SUGAR LOW CALORIES LOW CARB
Filing DateFriday, January 24, 2014
Status800 - REGISTERED AND RENEWED
Status DateSaturday, September 20, 2025
Registration Number4746067
Registration DateTuesday, June 2, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 17, 2015

Trademark Statements

Description of MarkThe mark consists of two green concentric circles, each circle comprising a different shade of green. Within the inner circle are two green leaves with the words "BETTER CHOICES" in white letters on the leaves. The words "Less Fat" "High Protein" "Less Sugar" "Low Calories" "Low Carb" appear in green around the outer circle with a green leaf shape between each phrase.
Indication of Colors claimedThe color(s) green and white is/are claimed as a feature of the mark.
Goods and ServicesRetail convenience store services featuring prepared food items
NOT AVAILABLE"LESS FAT HIGH PROTEIN LESS SUGAR LOW CALORIES LOW CARB"

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, February 4, 2014
Primary Code035
First Use Anywhere DateSunday, December 31, 2006
First Use In Commerce DateSunday, December 31, 2006

Trademark Owner History

Party NameChevron Intellectual Property LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressHouston, TX 77002
Party NameChevron Intellectual Property LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Ramon, CA 94583
Party NameChevron Intellectual Property LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Ramon, CA 94583

Trademark Events

Event DateEvent Description
Tuesday, January 28, 2014NEW APPLICATION ENTERED
Wednesday, February 5, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, April 7, 2014NON-FINAL ACTION WRITTEN
Monday, April 7, 2014NON-FINAL ACTION E-MAILED
Monday, April 7, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Friday, October 3, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, October 22, 2014NON-FINAL ACTION WRITTEN
Tuesday, February 4, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 26, 2014ASSIGNED TO EXAMINER
Friday, October 3, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, October 4, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, October 22, 2014NON-FINAL ACTION E-MAILED
Wednesday, October 22, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, January 26, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 17, 2015PUBLISHED FOR OPPOSITION
Tuesday, March 17, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 2, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, June 2, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, May 24, 2021TEAS SECTION 8 & 15 RECEIVED
Thursday, January 22, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, January 22, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, January 23, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, February 11, 2015ASSIGNED TO LIE
Wednesday, February 11, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 25, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, October 3, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, September 9, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, September 9, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, September 9, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, June 2, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, October 3, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, October 3, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 27, 2025TEAS SECTION 8 & 9 RECEIVED
Saturday, September 20, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, September 20, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, September 20, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Saturday, September 20, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, October 3, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, October 3, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED

Related Keywords

less calories carb sugar high choices better protein prepared food items featuring services convenience store retail