BETTER CHOICES. BETTER YOU. Trademark

Trademark Overview


On Wednesday, September 18, 2019, a trademark application was filed for BETTER CHOICES. BETTER YOU. with the United States Patent and Trademark Office. The USPTO has given the BETTER CHOICES. BETTER YOU. trademark a serial number of 88622119. The federal status of this trademark filing is REGISTERED as of Tuesday, February 23, 2021. This trademark is owned by GRUMA CORPORATION. The BETTER CHOICES. BETTER YOU. trademark is filed in the Staple Food Products category with the following description:

Tortilla chips; Tortillas
better choices. better you.

General Information


Serial Number88622119
Word MarkBETTER CHOICES. BETTER YOU.
Filing DateWednesday, September 18, 2019
Status700 - REGISTERED
Status DateTuesday, February 23, 2021
Registration Number6278699
Registration DateTuesday, February 23, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 21, 2020

Trademark Statements


Goods and ServicesTortilla chips; Tortillas

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, September 25, 2019
Primary Code030
First Use Anywhere DateTuesday, December 31, 2019
First Use In Commerce DateTuesday, December 31, 2019

Trademark Owner History


Party NameGRUMA CORPORATION
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressIrving, TX 75038

Party NameGRUMA CORPORATION
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressIrving, TX 75038

Party NameGRUMA CORPORATION
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressIrving, TX 75038

Trademark Events


Event DateEvent Description
Tuesday, February 23, 2021REGISTERED-PRINCIPAL REGISTER
Saturday, January 16, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Friday, January 15, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, January 14, 2021DATA MODIFICATION COMPLETED
Monday, January 11, 2021ASSIGNED TO LIE
Thursday, October 1, 2020STATEMENT OF USE PROCESSING COMPLETE
Thursday, September 17, 2020USE AMENDMENT FILED
Thursday, October 1, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 17, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, March 17, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, January 21, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 21, 2020PUBLISHED FOR OPPOSITION
Wednesday, January 1, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 18, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, December 17, 2019ASSIGNED TO EXAMINER
Wednesday, September 25, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Saturday, September 21, 2019NEW APPLICATION ENTERED IN TRAM