BETTER BELIEVE IT Trademark

Trademark Overview


On Thursday, August 16, 2018, a trademark application was filed for BETTER BELIEVE IT with the United States Patent and Trademark Office. The USPTO has given the BETTER BELIEVE IT trademark a serial number of 88081266. The federal status of this trademark filing is REGISTERED as of Tuesday, July 14, 2020. This trademark is owned by Phoenix Intangibles Holding Company. The BETTER BELIEVE IT trademark is filed in the Advertising, Business and Retail Services category with the following description:

Retail store services featuring convenience store items and gasoline
better believe it

General Information


Serial Number88081266
Word MarkBETTER BELIEVE IT
Filing DateThursday, August 16, 2018
Status700 - REGISTERED
Status DateTuesday, July 14, 2020
Registration Number6102726
Registration DateTuesday, July 14, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 23, 2019

Trademark Statements


Goods and ServicesRetail store services featuring convenience store items and gasoline

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateSaturday, August 25, 2018
Primary Code035
First Use Anywhere DateFriday, August 31, 2018
First Use In Commerce DateFriday, August 31, 2018

Trademark Owner History


Party NameRFI HOLDING COMPANY
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCRANBERRY TOWNSHIP, PA 16066

Party NameGETGO OPERATING, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCRANBERRY TOWNSHIP, PA 16066

Party NamePhoenix Intangibles Holding Company
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressGreenville, DE 19807

Party NamePhoenix Intangibles Holding Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressGreenville, DE 19807

Party NamePhoenix Intangibles Holding Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressGreenville, DE 19807

Trademark Events


Event DateEvent Description
Monday, August 20, 2018NEW APPLICATION ENTERED
Saturday, August 25, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 3, 2018ASSIGNED TO EXAMINER
Monday, December 3, 2018NON-FINAL ACTION WRITTEN
Monday, December 3, 2018NON-FINAL ACTION E-MAILED
Monday, December 3, 2018NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 3, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 3, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 4, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 5, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 19, 2019ASSIGNED TO LIE
Wednesday, July 3, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 23, 2019PUBLISHED FOR OPPOSITION
Tuesday, July 23, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 17, 2019NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, February 5, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, February 25, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 5, 2020USE AMENDMENT FILED
Tuesday, February 25, 2020STATEMENT OF USE PROCESSING COMPLETE
Tuesday, June 9, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, June 10, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, July 14, 2020REGISTERED-PRINCIPAL REGISTER
Monday, July 14, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, July 25, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, July 30, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 30, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 30, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 30, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 30, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 26, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP