BETTER BEGINS WITH AWARE Trademark

Trademark Overview


On Wednesday, November 10, 2021, a trademark application was filed for BETTER BEGINS WITH AWARE with the United States Patent and Trademark Office. The USPTO has given the BETTER BEGINS WITH AWARE trademark a serial number of 97118299. The federal status of this trademark filing is FOURTH EXTENSION - GRANTED as of Friday, May 31, 2024. This trademark is owned by Starshine Mornings LLC. The BETTER BEGINS WITH AWARE trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising; promoting the goods and services of others; retail store services and online retail store services featuring a wide variety of consumer and commercial goods, namely, non-medicated cosmetics and toiletry preparations, perfumery, essential oils, all-purpose cleaners, hand soap, bar soap, dish soap, laundry detergents, surface cleaners, cleaning sponges, makeup sponges, baby wipes, baby diapers, body wash, body lotion, toothpaste, mouthwash, non-medicated deodorants, shaving preparations, namely, shaving cream, after-shave lotion, cotton balls, facial tissues, toilet paper, paper towels, napkins, face and skin creams, beauty lotions, skin moisturizers, cosmetic preparations for skin care, beauty serums, anti-aging moisturizers and anti-aging skin care in the nature of cosmetics, nonmedicated sun care preparations, sunscreen preparations, cosmetics, namely, cosmetics milks, gels and powders for face, body and hands, cosmetics, namely, beauty care preparations, cosmetics, namel...
better begins with aware

General Information


Serial Number97118299
Word MarkBETTER BEGINS WITH AWARE
Filing DateWednesday, November 10, 2021
Status733 - FOURTH EXTENSION - GRANTED
Status DateFriday, May 31, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 12, 2022

Trademark Statements


Goods and ServicesAdvertising; promoting the goods and services of others; retail store services and online retail store services featuring a wide variety of consumer and commercial goods, namely, non-medicated cosmetics and toiletry preparations, perfumery, essential oils, all-purpose cleaners, hand soap, bar soap, dish soap, laundry detergents, surface cleaners, cleaning sponges, makeup sponges, baby wipes, baby diapers, body wash, body lotion, toothpaste, mouthwash, non-medicated deodorants, shaving preparations, namely, shaving cream, after-shave lotion, cotton balls, facial tissues, toilet paper, paper towels, napkins, face and skin creams, beauty lotions, skin moisturizers, cosmetic preparations for skin care, beauty serums, anti-aging moisturizers and anti-aging skin care in the nature of cosmetics, nonmedicated sun care preparations, sunscreen preparations, cosmetics, namely, cosmetics milks, gels and powders for face, body and hands, cosmetics, namely, beauty care preparations, cosmetics, namely, beauty care products, non-medicated balms in the nature of cosmetics for use on hair, skin and lips, cosmetic preparations for the hair and scalp, hair masks, hair creams, hair gels, hair tonic, shampoos, hair lacquers, gels, sprays, mousses and balms for hair styling and hair care, dry shampoos, nonmedicated all in one bath and hair cleansers, non-medicated hair care products, namely, shampoo, hair conditioners, hair mousse, hair molding creams in the nature of hair fixers, hair gel and hair spray, blusher, compacts containing make-up, face, lip and cheek make-up, face powder, lipstick, lip gloss, non-medicated lip balm, lip pencils, eye shadow, eye pencils, mascara, eye make-up, eyeliners, eye creams, eye gels, eye gloss in the nature of cosmetics, gel eye masks, beauty balm creams, eyebrow cosmetics, eyebrow pencils, foundation for the face, foundation make-up, make-up remover, Dietary supplements and vitamins, dental wax, disinfectants, non-medicated sanitary preparations for personal hygiene, other than toiletries, Lights, namely, ceiling lights, wall lights, reading lights, lamps for outdoor use, outdoor solar powered lighting units and fixtures, Lamps, Lanterns for lighting, Lighting fixtures, Book lights, Purses, and handbags, tote bags, traveling bags, shoulder bags, clutch purses, backpacks, athletic bags, wallets, coin purses and cosmetic bags sold empty, luggage, briefcases, knapsacks, book bags, document cases, pouches and carryalls, backpacks, bags, namely, allpurpose carrying bags, Furniture, office furniture, bedroom furniture outdoor furniture, chairs, desks, couches, outdoor couches, furniture tables, bookcases, filing cabinets, cabinets, school furniture, tables, picture and art frames, indoor blinds, indoor window shades, magazine racks, mirrors, pillows, mattresses, shelving and component parts thereof, namely, shelves and brackets sold as a unit, furniture shelves, and storage racks, wine racks, Household or kitchen utensils and containers, combs and sponges, brushes (except paint brushes), sponges, wedges in the nature of toiletry sponges, rounds in the nature of applicator pads for applying makeup, and puffs in the nature of toiletry sponges, all for cosmetic use, cosmetic applicators, hair, nail and tooth brushes, household containers for cosmetics, glassware, porcelain and earthenware, Linen, bed linen, bath linen, household linen, towels, bath towels, beach towels, bed blankets, quilts, comforters, mattress pads, duvets, pillow cases, bedsheets, dish cloths, curtains, shower curtains, draperies, Women's, Men's and Children's clothing and footwear, namely, blouses, shirts, t-shirts, sweatshirts, pants, denim jeans, slacks, shorts, skirts, tunics, tank tops, dresses, jumpsuits, sweaters, leggings, jackets and coats, sleepwear, lingerie, socks, tights, one-piece bottoms and tops for sleep and play, footed pajamas, nightgowns, fashion headbands, hats

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, November 18, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAMAZON TECHNOLOGIES, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressSEATTLE, NY 98109

Party NameStarshine Mornings LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressParker, CO 80134

Party NameStarshine Mornings LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressParker, CO 80134

Trademark Events


Event DateEvent Description
Saturday, November 13, 2021NEW APPLICATION ENTERED
Thursday, November 18, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, March 4, 2022ASSIGNED TO EXAMINER
Monday, March 7, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, March 7, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, March 7, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 8, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, March 23, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 12, 2022PUBLISHED FOR OPPOSITION
Tuesday, April 12, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 7, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, December 6, 2022SOU TEAS EXTENSION RECEIVED
Tuesday, December 6, 2022SOU EXTENSION 1 FILED
Tuesday, December 6, 2022SOU EXTENSION 1 GRANTED
Thursday, December 8, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 7, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, June 7, 2023SOU EXTENSION 2 FILED
Wednesday, June 14, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, June 15, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, June 15, 2023SOU EXTENSION 2 GRANTED
Friday, June 16, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, November 27, 2023SOU TEAS EXTENSION RECEIVED
Monday, November 27, 2023SOU EXTENSION 3 FILED
Monday, November 27, 2023SOU EXTENSION 3 GRANTED
Wednesday, November 29, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, May 31, 2024SOU TEAS EXTENSION RECEIVED
Friday, May 31, 2024SOU EXTENSION 4 FILED
Friday, May 31, 2024SOU EXTENSION 4 GRANTED
Thursday, June 13, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED