| Serial Number | 86459686 |
| Word Mark | BETTER BAKING STARTS HERE |
| Filing Date | Thursday, November 20, 2014 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Saturday, October 11, 2025 |
| Registration Number | 4947206 |
| Registration Date | Tuesday, April 26, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 16, 2015 |
| Goods and Services | Milk products, namely, dry milk, nonfat dry milk, canned milk, evaporated skim milk, sweet condensed milk, instant nonfat dry milk, evaporated milk; processed chopped pecans, processed chopped walnuts, processed halved walnuts, processed pecan chips, processed pecan halves, processed sliced almonds, processed coconut, sweet flake coconut |
| Goods and Services | Flour, namely, plain flour, [ self- rise flour, ] unbleached flour, [ baking mix in the nature of mixes for making baking batters, ] [ yellow cornbread mix, ] corn starch, fast rise yeast, active dry yeast, rapid rise yeast, bread machine yeast; sugar, lite brown sugar, dark brown sugar, granulated sugar, confectionery sugar, [ brown sugar blend, ] powdered sugar; baking items, namely, baking cocoa, baking powder, baking soda, [ butterscotch morsels, chocolate coating confections, vanilla coating confections; light corn syrup, ] milk chocolate morsels; semi-sweet chocolate chips, white chocolate baking chips, regular marshmallows, mini marshmallows |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 26, 2014 |
| Primary Code | 029 |
| First Use Anywhere Date | Sunday, May 31, 2015 |
| First Use In Commerce Date | Sunday, May 31, 2015 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 26, 2014 |
| Primary Code | 030 |
| First Use Anywhere Date | Sunday, May 31, 2015 |
| First Use In Commerce Date | Sunday, May 31, 2015 |
| Party Name | GUIDING STARS LICENSING COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SCARBOROUGH, ME 04074 |
| Party Name | DZA Brands, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Party Name | DZA Brands, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Salisbury, NC 28147 |
| Event Date | Event Description |
| Monday, November 24, 2014 | NEW APPLICATION ENTERED |
| Wednesday, November 26, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, February 11, 2015 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, February 11, 2015 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Wednesday, March 11, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, March 11, 2015 | NON-FINAL ACTION WRITTEN |
| Wednesday, March 11, 2015 | NON-FINAL ACTION E-MAILED |
| Wednesday, March 11, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 7, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 7, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 7, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, April 9, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 4, 2015 | ASSIGNED TO LIE |
| Friday, May 8, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, May 27, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 16, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 16, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 11, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, January 13, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, February 18, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 13, 2016 | USE AMENDMENT FILED |
| Thursday, February 25, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 24, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, March 25, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 26, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 3, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, April 26, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, October 19, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 19, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, October 19, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, January 14, 2022 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, June 22, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, July 5, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, July 5, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, April 26, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, June 20, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, October 11, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Saturday, October 11, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Saturday, October 11, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Saturday, October 11, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |