BETTER Trademark

Trademark Overview


On Monday, October 21, 2024, a trademark application was filed for BETTER with the United States Patent and Trademark Office. The USPTO has given the BETTER trademark a serial number of 98812472. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Thursday, May 22, 2025. This trademark is owned by Better Home & Finance Holding Company. The BETTER trademark is filed in the Insurance & Financial Services category with the following description:

mortgage lending; home equity lines of credit; home refinancing; home insurance; title insurance; life insurance; home improvement loans
better

General Information


Serial Number98812472
Word MarkBETTER
Filing DateMonday, October 21, 2024
Status638 - NEW APPLICATION - ASSIGNED TO EXAMINER
Status DateThursday, May 22, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Description of MarkThe mark consists of the word BETTER with a distinctive house design in the top portion of the adjoining upper portion of the T's in the BETTER wording.
Goods and Servicesmortgage lending; home equity lines of credit; home refinancing; home insurance; title insurance; life insurance; home improvement loans
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, October 21, 2024
Primary Code036
First Use Anywhere DateThursday, March 18, 2021
First Use In Commerce DateThursday, March 18, 2021

Trademark Owner History


Party NameBetter Home & Finance Holding Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10007

Trademark Events


Event DateEvent Description
Monday, October 21, 2024NEW APPLICATION ENTERED
Wednesday, May 21, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 22, 2025ASSIGNED TO EXAMINER
Wednesday, May 21, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED