BETTER Trademark

Trademark Overview


On Monday, October 21, 2024, a trademark application was filed for BETTER with the United States Patent and Trademark Office. The USPTO has given the BETTER trademark a serial number of 98812472. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Tuesday, June 17, 2025. This trademark is owned by Better Home & Finance Holding Company. The BETTER trademark is filed in the Insurance & Financial Services category with the following description:

mortgage lending; providing home equity lines of credit; mortgage lending services that originates loans for home refinancing; insurance brokerage in the field of home insurance; real estate title insurance underwriting services; insurance brokerage in the field of life insurance;
better

General Information


Serial Number98812472
Word MarkBETTER
Filing DateMonday, October 21, 2024
Status681 - PUBLICATION/ISSUE REVIEW COMPLETE
Status DateTuesday, June 17, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 8, 2025

Trademark Statements


Description of MarkThe mark consists of the word "BETTER" with a distinctive house design in the top portion of the adjoining upper portion of the "T"'s in the "BETTER" wording.
Goods and Servicesmortgage lending; providing home equity lines of credit; mortgage lending services that originates loans for home refinancing; insurance brokerage in the field of home insurance; real estate title insurance underwriting services; insurance brokerage in the field of life insurance;
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, October 21, 2024
Primary Code036
First Use Anywhere DateThursday, March 18, 2021
First Use In Commerce DateThursday, March 18, 2021

Trademark Owner History


Party NameBetter Home & Finance Holding Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10007

Trademark Events


Event DateEvent Description
Monday, October 21, 2024NEW APPLICATION ENTERED
Wednesday, May 21, 2025NOTICE OF DESIGN SEARCH CODE E-MAILED
Wednesday, May 21, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 22, 2025ASSIGNED TO EXAMINER
Monday, June 2, 2025NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 2, 2025NON-FINAL ACTION WRITTEN
Monday, June 2, 2025NON-FINAL ACTION E-MAILED
Wednesday, June 4, 2025NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, June 4, 2025EXAMINERS AMENDMENT -WRITTEN
Wednesday, June 4, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 4, 2025EXAMINER'S AMENDMENT ENTERED
Wednesday, June 4, 2025EXAMINERS AMENDMENT E-MAILED