| Serial Number | 99944032 |
| Word Mark | BETSY PRICE GUARANTEE |
| Filing Date | Thursday, July 16, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, July 16, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| NOT AVAILABLE | "PRICE GUARANTEE" |
| Goods and Services | Providing on-line non-downloadable software using artificial intelligence (AI) for answering calls, emails, website inquiries and other communications in the fields of lending and mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for routing calls, emails, website inquiries and other communications for information in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for routing and answering customer inquiries to loan officers in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for decision-making support for determining loan approval in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for interacting with users through natural language processing to answer inquiries, guide users through the mortgage application process, and make preliminary determinations regarding eligibility and routing applicants to state-licensed home loan officers based on their location, to facilitate decision-making in the fields of lending, mortgage, and related loan services; Providing temporary use of online non-downloadable chatbot software using artificial intelligence (AI) for routing and answering customer inquiries to loan officers in the fields of lending, mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for the warm transfer of leads to live employees in the fields of lending and mortgage, and related loan services; Providing on-line non-downloadable software using artificial intelligence (AI) for decision-making software for enabling warm transfer of leads to live employees in the fields of lending and mortgage, and related loan services; Providing temporary use of online non-downloadable chatbot software using artificial intelligence (AI) for enabling warm transfer of leads to live employees in the fields of lending and mortgage, and related loan services |
| Pseudo Mark | BEST PRICE GUARANTEE |
| Goods and Services | Mortgage financing services; Real estate lending services; Real estate financing services |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 16, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 16, 2026 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Better Home & Finance Holding Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10007 US |
| Event Date | Event Description |
| Thursday, July 16, 2026 | NEW APPLICATION ENTERED |
| Thursday, July 16, 2026 | APPLICATION FILING RECEIPT MAILED |