| Serial Number | 99085303 |
| Word Mark | BETHENNY THE LIST APPROVED BY BETHENNY FRANKEL |
| Filing Date | Friday, March 14, 2025 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, November 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 16, 2025 |
| Indication of Colors claimed | The color(s) black, red, and white is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "LIST" |
| Goods and Services | Promoting the goods and services of others; Promoting the goods and services of others by means of word-of-mouth and nontraditional marketing programs; Influencer marketing services; Providing on-line web directory services featuring hyperlinks to the websites of others; Providing consumer product recommendations; Endorsement services, namely, promoting the goods and services of others; Providing a website for users with specific informed recommendations of specific consumer products and services validated by the users' inputted preferences and social network; Promoting and marketing the goods and services of others by providing hyperlinks to websites of others |
| Description of Mark | The mark consists of a circular emblem with a black background, featuring the stylized word “Bethenny” in a white flowing script at the center, followed by “the” in smaller, red sans-serif font and "LIST" in red flowing script below it. Encircling these terms are the phrases “APPROVED BY” at the top and “BETHENNY FRANKEL” at the bottom, both in white sans-serif fonts. A small red heart is positioned below “the LIST,” and two thin white concentric circles frame the central text, punctuated by short red lines at the top and bottom of the outer circle, creating a seal-like appearance. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | B Brands, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 |
| Party Name | B Brands, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10016 |
| Event Date | Event Description |
| Friday, March 14, 2025 | NEW APPLICATION ENTERED |
| Friday, March 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, August 4, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, August 4, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 15, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, August 20, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, August 20, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 20, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, August 20, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, August 20, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 10, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 16, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 16, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 11, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |