| Serial Number | 88155631 |
| Word Mark | #BESUSPICIOUS |
| Filing Date | Monday, October 15, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 31, 2025 |
| Registration Number | 5727907 |
| Registration Date | Tuesday, April 16, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 29, 2019 |
| Goods and Services | Beauty masks; beauty serums; eye cream; facial cleansers; facial masks; lip balm; non-medicated skin care preparations; skin cleansers; skin masks; skin moisturizer; skin care products, namely, non-medicated cleansing bars; face and body beauty creams; face and body lotions; face powder; facial oils; gels for cosmetic purposes; moisturizing creams; skin bronzer; skin care kits comprised of an assortment of non-medicated skin care preparations; sunscreen preparations; anti-aging cream |
| Pseudo Mark | HASHTAG BE SUSPICIOUS; NUMBER BE SUSPICIOUS; POUND BE SUSPICIOUS |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 31, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Friday, September 28, 2018 |
| First Use In Commerce Date | Friday, September 28, 2018 |
| Party Name | SHISEIDO AMERICAS CORPORATION |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10017 |
| Party Name | Drunk Elephant, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newport Beach, CA 92663 |
| Party Name | Drunk Elephant, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newport Beach, CA 92663 |
| Party Name | Drunk Elephant, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Newport Beach, CA 92663 |
| Event Date | Event Description |
| Thursday, October 18, 2018 | NEW APPLICATION ENTERED |
| Thursday, October 25, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 18, 2018 | ASSIGNED TO EXAMINER |
| Thursday, December 20, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 9, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 29, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 29, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 16, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, June 28, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, June 28, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, February 3, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, March 3, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, March 11, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, March 11, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 11, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 11, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, March 11, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, April 16, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 31, 2025 | CANCELLED SEC. 8 (6-YR) |