| Serial Number | 97891589 |
| Word Mark | BESO BALM |
| Filing Date | Monday, April 17, 2023 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Monday, September 15, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 12, 2024 |
| Goods and Services | skincare products, namely, hydrating lip mask |
| Translation of Words in Mark | The English translation of the word BESO in the mark is KISS. |
| NOT AVAILABLE | "BALM" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, May 10, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, November 2, 2023 |
| First Use In Commerce Date | Thursday, November 2, 2023 |
| Party Name | JLO Beauty & Lifestyle, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Party Name | JLO Beauty & Lifestyle, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | El Segundo, CA 90245 |
| Event Date | Event Description |
| Friday, May 19, 2023 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, April 20, 2023 | NEW APPLICATION ENTERED |
| Wednesday, May 10, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 19, 2023 | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED |
| Friday, January 12, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, January 31, 2024 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, January 31, 2024 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 31, 2024 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, January 31, 2024 | ASSIGNED TO LIE |
| Thursday, February 1, 2024 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, February 1, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 7, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, September 15, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, September 15, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, October 3, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, July 22, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, May 16, 2024 | USE AMENDMENT FILED |
| Thursday, May 16, 2024 | TEAS STATEMENT OF USE RECEIVED |