| Serial Number | 97185595 |
| Word Mark | BESDIRECT |
| Filing Date | Wednesday, December 22, 2021 |
| Status | 783 - NOT AVAILABLE |
| Status Date | Wednesday, August 6, 2025 |
| Registration Number | 7046414 |
| Registration Date | Tuesday, May 9, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 21, 2023 |
| Pseudo Mark | BES DIRECT |
| Goods and Services | Chopsticks; Brushes for basting meat; Chopstick cases; Cleaning swabs for commercial uses; Dental floss dispensers; Finger toothbrushes for babies; Hand operated sushi makers; Heads for electric toothbrushes; Home dental care products for dogs and cats, namely, toothbrush; Non-electric jar openers; Toilet paper dispensers; Toothbrush cases; Toothbrush holders; Training chopsticks for children |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | L - NOT AVAILABLE |
| Class Status Date | Thursday, August 7, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Tuesday, November 30, 2021 |
| First Use In Commerce Date | Tuesday, November 30, 2021 |
| Party Name | Guangzhou Caiqi Trading Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Guangzhou, Guangdong 511466 CN |
| Party Name | Guangzhou Caiqi Trading Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Guangzhou, Guangdong 511466 CN |
| Party Name | Guangzhou Caiqi Trading Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Guangzhou, Guangdong 511466 CN |
| Event Date | Event Description |
| Saturday, December 25, 2021 | NEW APPLICATION ENTERED |
| Wednesday, December 29, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, September 26, 2022 | ASSIGNED TO EXAMINER |
| Friday, September 30, 2022 | NON-FINAL ACTION WRITTEN |
| Friday, September 30, 2022 | NON-FINAL ACTION E-MAILED |
| Friday, September 30, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 13, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 13, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, January 14, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 17, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 21, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 9, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, May 9, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 1, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 21, 2023 | PUBLISHED FOR OPPOSITION |
| Monday, November 27, 2023 | SHOW CAUSE ORDER |
| Friday, January 12, 2024 | AMENDMENT CORRESPONDENCE ENTERED |
| Monday, February 24, 2025 | NOTICE PROPOSING TO RECONSIDER REGISTRATION |
| Monday, February 24, 2025 | NOTICE PROPOSING TO RECONSIDER REGISTRATION – EMAILED |
| Monday, July 28, 2025 | RECONSIDERED – CANCELLED AND REOPENED |
| Monday, July 28, 2025 | ORDER RECONSIDERING REGISTRATION – NOTICE EMAILED |
| Monday, July 28, 2025 | ORDER RECONSIDERING REGISTRATION |
| Wednesday, August 6, 2025 | ORDER FOR SANCTIONS - NOTICE EMAILED |
| Wednesday, August 6, 2025 | ORDER FOR SANCTIONS |
| Wednesday, August 6, 2025 | TERMINATED AFTER SANCTIONS |
| Wednesday, August 6, 2025 | NOTICE OF TERMINATION – EMAILED |