| Serial Number | 98326289 |
| Word Mark | BENTO |
| Filing Date | Thursday, December 21, 2023 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, January 14, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Downloadable computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software programs for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software for customer database management; Computer software products, namely, downloadable computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Packaged software, namely, recorded computer software for email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable computer software applications for sending targeted email and SMS to customers at scale, creating automations based on user behaviour and purchases, and chatting live with customers; Downloadable computer software for data processing used in email marketing, marketing automation, email deliverability, and customer relationship management; Downloadable data communication software for storing marketing contacts; Downloadable communications processing computer software, namely, computer software for storing marketing contacts; Downloadable interactive computer software for use in email marketing, marketing automation, email deliverability, and customer relationship management; Electronic publications, namely, journals, newsletters, articles, blogs, and e-books featuring business and marketing information recorded on computer media; Downloadable multimedia files containing video relating to business and marketing information; Downloadable multimedia files containing artwork relating to business and marketing information |
| Goods and Services | Advertising services; Advertising agency services; Advertising analysis; Advertising services provided over the internet; Advertising services provided via a data base; Advisory services relating to advertising; Business advice; Business advice relating to advertising; Business advisory services; Business consultancy; Providing business intelligence services; Compilation of advertisements for use as web pages on the internet; Compilation of business information into computer databases; Compiling indexes of information for commercial or advertising purposes; Consultancy regarding advertising communications strategies; Consultancy regarding public relations communications strategies; Consultancy relating to advertising; Consultancy relating to business promotion, namely, consultancy relating to promoting, advertising and marketing of businesses; Copy writing for advertising and promotional purposes; Development of advertising concepts; Development of advertising plans, namely, development of advertising concepts; Document preparation, namely, preparing business reports and market analysis reports; Electronic advertising services, namely, advertising via electronic media and specifically the internet; Electronic data processing, namely, systematization of information into computer databases; Electronic publication of publicity texts; Information services relating to advertising; Information services relating to business matters; Business administration relating to marketing; Business advice relating to marketing; Consumer profiling for commercial or marketing purposes; Development of marketing concepts; Development of marketing plans; Market assessment services; Marketing consulting, namely, development of marketing campaigns for others; Marketing services; Marketing advisory services; Marketing agency services, namely, marketing the goods and services of others; Preparation of market analysis reports; Market analysis services; Marketing analysis; Consultancy relating to marketing; Market assessment consultancy; Marketing consultancy; Consumer marketing research information services; Providing marketing information; Advice relating to marketing management; Marketing advisory services, namely, marketing management advice; Placing of advertisements for others; Planning of marketing strategies, namely, marketing plan development; Planning services for advertising; Planning services for marketing studies, namely, development of marketing studies; Preparation of marketing plans, namely, marketing plan development; Preparation of publicity material, namely, writing of publicity texts; Preparation of reports for marketing; Preparation of advertisements for others; Preparation of advertising material for others; Preparing of advertisements for others; Product marketing services for others; Production of advertising material; Production of visual advertising matter; Advertising services for the promotion of businesses of others; Promotional advertising services; Promotional marketing services; Provision of advertising information; Provision of advice relating to marketing; Provision of information relating to marketing; Marketing services in the nature of search engine optimisation services for sales promotion; Targeted marketing services; Business consultancy services relating to marketing; Marketing research; Providing on-line web directory services featuring hyperlinks to the websites of others; all of the aforementioned services for email marketing, marketing automation, email deliverability, and customer relationship management |
| Goods and Services | Platform as a Service (PaaS) featuring computer software platforms for email marketing, marketing automation, email deliverability, and customer relationship management; Online provision of non-downloadable web-based applications, namely, providing temporary use of a non-downloadable web application for sending targeted email and SMS to customers at scale, creating automations based on user behaviour and purchases, and chatting live with customers; Online provision of non-downloadable web-based software, namely, providing a web site featuring temporary use of non-downloadable software for email marketing, marketing automation, email deliverability, and customer relationship management; Software as a service (SaaS) services featuring software for email marketing, marketing automation, email deliverability, and customer relationship management; Hosting of software as a service (SaaS) services, namely, hosting software for use by others for email marketing, marketing automation, email deliverability, and customer relationship management; Providing temporary use of online non-downloadable software for email marketing, marketing automation, email deliverability, and customer relationship management; Hosting of weblogs, namely, hosting of blogs; Artificial intelligence consultancy, namely, technology consultation in the field of artificial intelligence (AI); Commercial art and graphic art designing; Computer software development; Computer software programming services for others; Design of computer software; Information technology (IT) support services, namely, troubleshooting of computer software problems; Software creation, namely, software design and development; Technical support services, namely, troubleshooting of computer software problems; Updating of computer software; Writing of computer software |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 21, 2023 |
| Primary Code | 009 |
| First Use Anywhere Date | Wednesday, April 18, 2018 |
| First Use In Commerce Date | Wednesday, April 18, 2018 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 21, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, April 18, 2018 |
| First Use In Commerce Date | Wednesday, April 18, 2018 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 21, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, April 18, 2018 |
| First Use In Commerce Date | Wednesday, April 18, 2018 |
| Party Name | BACKPACK INTERNET PTY. LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Bilgola Beach, NSW 2107 AU |
| Event Date | Event Description |
| Thursday, December 21, 2023 | NEW APPLICATION ENTERED |
| Wednesday, April 3, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, July 22, 2024 | ASSIGNED TO EXAMINER |
| Thursday, July 25, 2024 | NON-FINAL ACTION E-MAILED |
| Thursday, July 25, 2024 | NON-FINAL ACTION WRITTEN |
| Thursday, July 25, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, October 15, 2024 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Tuesday, October 15, 2024 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Tuesday, January 14, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, January 14, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, January 14, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |