BEN'S BEGINNERS Trademark

Trademark Overview


On Thursday, November 10, 2011, a trademark application was filed for BEN'S BEGINNERS with the United States Patent and Trademark Office. The USPTO has given the BEN'S BEGINNERS trademark a serial number of 85469845. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, September 26, 2025. This trademark is owned by Mars, Incorporated. The BEN'S BEGINNERS trademark is filed in the Staple Food Products, Education & Entertainment Services, Restaurant & Hotel Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

[ Rice, rice mixes ]

[ Entertainment services, namely, contest and incentive award programs designed to reward program participants based on making healthy eating choices, creating recipes and meals, and engaging in other health-promoting activities ]

Providing a website featuring information about health and nutrition, namely, encouraging people to meet health and nutrition goals; providing educational information in the field of health and nutrition

Providing an online computer database to consumers featuring information about recipes, ingredients and cooking information
ben's beginners

General Information


Serial Number85469845
Word MarkBEN'S BEGINNERS
Filing DateThursday, November 10, 2011
Status710 - CANCELLED - SECTION 8
Status DateFriday, September 26, 2025
Registration Number4700099
Registration DateTuesday, March 10, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 17, 2012

Trademark Statements


Goods and Services[ Rice, rice mixes ]
Goods and Services[ Entertainment services, namely, contest and incentive award programs designed to reward program participants based on making healthy eating choices, creating recipes and meals, and engaging in other health-promoting activities ]
Goods and ServicesProviding a website featuring information about health and nutrition, namely, encouraging people to meet health and nutrition goals; providing educational information in the field of health and nutrition
Goods and ServicesProviding an online computer database to consumers featuring information about recipes, ingredients and cooking information

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateFriday, December 3, 2021
Primary Code030
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateSaturday, August 31, 2013

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status CodeB - Sec. 8 - Class(es) in a Multiple Class registration
Class Status DateFriday, December 3, 2021
Primary Code041
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateTuesday, January 31, 2012

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 26, 2025
Primary Code043
First Use Anywhere DateSaturday, August 31, 2013
First Use In Commerce DateSaturday, August 31, 2013

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, September 26, 2025
Primary Code044
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateTuesday, January 31, 2012

Trademark Owner History


Party NameMars, Incorporated
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMcLean, VA 221013883

Party NameMars, Incorporated
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMcLean, VA 221013883

Party NameMars, Incorporated
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMcLean, VA 221013883

Trademark Events


Event DateEvent Description
Thursday, February 23, 2012EXAMINERS AMENDMENT E-MAILED
Monday, November 14, 2011NEW APPLICATION ENTERED
Wednesday, November 16, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 22, 2012ASSIGNED TO EXAMINER
Thursday, February 23, 2012EXAMINERS AMENDMENT -WRITTEN
Thursday, February 23, 2012NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, February 23, 2012EXAMINER'S AMENDMENT ENTERED
Thursday, February 23, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 28, 2012SOU TEAS EXTENSION RECEIVED
Saturday, March 10, 2012ASSIGNED TO LIE
Saturday, March 10, 2012LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 28, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, April 17, 2012PUBLISHED FOR OPPOSITION
Tuesday, April 17, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 12, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, November 28, 2012SOU EXTENSION 1 FILED
Wednesday, November 28, 2012SOU EXTENSION 1 GRANTED
Tuesday, July 2, 2013SOU EXTENSION 2 GRANTED
Thursday, November 29, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 30, 2012NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, December 3, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, December 6, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, June 5, 2013SOU TEAS EXTENSION RECEIVED
Wednesday, June 5, 2013SOU EXTENSION 2 FILED
Friday, June 28, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, June 11, 2014SOU EXTENSION 4 GRANTED
Wednesday, July 3, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, December 12, 2013SOU TEAS EXTENSION RECEIVED
Thursday, December 12, 2013SOU EXTENSION 3 FILED
Monday, January 13, 2014SOU EXTENSION 3 GRANTED
Tuesday, January 14, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, May 12, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 12, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 30, 2014SOU TEAS EXTENSION RECEIVED
Friday, May 30, 2014SOU EXTENSION 4 FILED
Thursday, June 12, 2014NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Saturday, January 31, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, March 10, 2015REGISTERED-PRINCIPAL REGISTER
Thursday, April 23, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 23, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, June 25, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, December 10, 2014TEAS STATEMENT OF USE RECEIVED
Wednesday, December 10, 2014USE AMENDMENT FILED
Friday, January 9, 2015STATEMENT OF USE PROCESSING COMPLETE
Friday, January 30, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, June 25, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 10, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, September 1, 2021TEAS SECTION 8 & 15 RECEIVED
Sunday, March 10, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, September 26, 2025CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Friday, December 3, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, December 3, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 3, 2021REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.