BENEFIT DIAL LEGACY LIVING ASPIRATIONS Trademark
Trademark Overview
On Monday, March 31, 2025, a trademark application was filed for BENEFIT DIAL LEGACY LIVING ASPIRATIONS with the United States Patent and Trademark Office. The USPTO has given the BENEFIT DIAL LEGACY LIVING ASPIRATIONS trademark a serial number of 99112178. The federal status of this trademark filing is PUBLICATION/ISSUE REVIEW COMPLETE as of Thursday, September 11, 2025. This trademark is owned by Fidelity & Guaranty Life Insurance Company. The BENEFIT DIAL LEGACY LIVING ASPIRATIONS trademark is filed in the Insurance & Financial Services category with the following description:
Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting
General Information
| Serial Number | 99112178 |
| Word Mark | BENEFIT DIAL LEGACY LIVING ASPIRATIONS |
| Filing Date | Monday, March 31, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Thursday, September 11, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 30, 2025 |
Trademark Statements
| Description of Mark | The mark consists of a circle design with purple at the top fading to orange on the right and fading to green on the left and the stylized word “LEGACY" in white at the top followed by the purple word “LIVING” at the bottom left of the circle and “ASPIRATIONS” in purple at the bottom right of the circle, with a point sticking out of the circle above each word and the purple words “BENEFIT DIAL” in the middle of the circle. Other than the use of white for the word "LEGACY", all other use of the color white represents background, outlining, shading, and/or transparent area and is not part of the mark. |
| Goods and Services | Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting |
| Indication of Colors claimed | The color(s) purple, orange, green, and white is/are claimed as a feature of the mark. |
| NOT AVAILABLE | "BENEFIT" |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, March 6, 2025 |
| First Use In Commerce Date | Thursday, March 6, 2025 |
Trademark Owner History
| Party Name | Fidelity & Guaranty Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Des Moines, IA 50309 |
Trademark Events
| Event Date | Event Description |
| Monday, March 31, 2025 | NEW APPLICATION ENTERED |
| Wednesday, August 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 4, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 4, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 4, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 4, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, March 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, August 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 28, 2025 | ASSIGNED TO EXAMINER |
