| Serial Number | 99112178 |
| Word Mark | BENEFIT DIAL LEGACY LIVING ASPIRATIONS |
| Filing Date | Monday, March 31, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 18, 2025 |
| Registration Number | 8030665 |
| Registration Date | Tuesday, November 18, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 30, 2025 |
| Goods and Services | Insurance services, namely, underwriting, issuance and administration of life insurance; Life insurance underwriting |
| Description of Mark | The mark consists of a circle design with purple at the top fading to orange on the right and fading to green on the left and the stylized word “LEGACY" in white at the top followed by the purple word “LIVING” at the bottom left of the circle and “ASPIRATIONS” in purple at the bottom right of the circle, with a point sticking out of the circle above each word and the purple words “BENEFIT DIAL” in the middle of the circle. Other than the use of white for the word "LEGACY", all other use of the color white represents background, outlining, shading, and/or transparent area and is not part of the mark. |
| NOT AVAILABLE | "BENEFIT" |
| Indication of Colors claimed | The color(s) purple, orange, green, and white is/are claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, March 31, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, March 6, 2025 |
| First Use In Commerce Date | Thursday, March 6, 2025 |
| Party Name | Fidelity & Guaranty Life Insurance Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Des Moines, IA 50309 |
| Party Name | Fidelity & Guaranty Life Insurance Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Des Moines, IA 50309 |
| Party Name | Fidelity & Guaranty Life Insurance Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Des Moines, IA 50309 |
| Event Date | Event Description |
| Monday, March 31, 2025 | NEW APPLICATION ENTERED |
| Monday, March 31, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, August 13, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, August 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, August 13, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, August 28, 2025 | ASSIGNED TO EXAMINER |
| Thursday, September 4, 2025 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 4, 2025 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 4, 2025 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, September 4, 2025 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, September 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 24, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 30, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 30, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 18, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 18, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |