BENEFIT Trademark

Trademark Overview


On Monday, October 31, 1988, a trademark application was filed for BENEFIT with the United States Patent and Trademark Office. The USPTO has given the BENEFIT trademark a serial number of 73760869. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, April 4, 2020. This trademark is owned by MAKE A FACE, INC.. The BENEFIT trademark is filed in the Cosmetics & Cleaning Products category with the following description:

COSMETICS, NAMELY, CLEANSING CREAMS, NIGHT CREAMS, FACIAL CREAMS, SKIN FRESHENERS, ASTRINGENTS, MASQUES OR FACIAL PACKS, [BATH OILS, PERFUMED BATH OILS, COLOGNES] EYE SHADOW, MASCARA, LIPSTICK, LIP GLOSS, ROUGE, LIQUID ROUGE, BODY LOTIONS, SUN TAN LOTION AND SUN TAN ULTRAVIOLET BLOCK
benefit

General Information


Serial Number73760869
Word MarkBENEFIT
Filing DateMonday, October 31, 1988
Status800 - REGISTERED AND RENEWED
Status DateSaturday, April 4, 2020
Registration Number1582141
Registration DateTuesday, February 13, 1990
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 21, 1989

Trademark Statements


Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH NEW CUT
Goods and ServicesCOSMETICS, NAMELY, CLEANSING CREAMS, NIGHT CREAMS, FACIAL CREAMS, SKIN FRESHENERS, ASTRINGENTS, MASQUES OR FACIAL PACKS, [BATH OILS, PERFUMED BATH OILS, COLOGNES] EYE SHADOW, MASCARA, LIPSTICK, LIP GLOSS, ROUGE, LIQUID ROUGE, BODY LOTIONS, SUN TAN LOTION AND SUN TAN ULTRAVIOLET BLOCK

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, November 16, 1988
Primary Code003
First Use Anywhere DateWednesday, October 5, 1988
First Use In Commerce DateWednesday, October 5, 1988

Trademark Owner History


Party NameBENEFIT COMETICS,LLC
Party Type41 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94104

Party NameMAKE A FACE, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSAN FRANCISCO, CA 94108

Party NameMAKE A FACE, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSAN FRANCISCO, CA 94108

Party NameMAKE A FACE, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSAN FRANCISCO, CA 94108

Trademark Events


Event DateEvent Description
Sunday, April 5, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, April 4, 2020REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Saturday, April 4, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, April 4, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, February 10, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, February 10, 2020TEAS SECTION 8 & 9 RECEIVED
Wednesday, February 13, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, December 8, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, December 8, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, August 17, 2015APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 17, 2015TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, March 5, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 5, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, October 15, 2010APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, October 15, 2010TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 20, 2009AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Tuesday, October 20, 2009ASSIGNED TO PARALEGAL
Friday, September 4, 2009SEC 7 REQUEST FILED
Tuesday, October 20, 2009REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, October 20, 2009REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, September 4, 2009REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Sunday, October 18, 2009CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 7, 2009CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 4, 2009REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, September 4, 2009SEC 7 REQUEST FILED
Friday, September 4, 2009PAPER RECEIVED
Monday, December 8, 2008CASE FILE IN TICRS
Tuesday, December 20, 2005TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, September 8, 2000REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, September 8, 2000REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, February 3, 2000REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, February 3, 2000POST REGISTRATION ACTION CORRECTION
Wednesday, June 5, 1996REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 26, 1995REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, February 13, 1990REGISTERED-PRINCIPAL REGISTER
Tuesday, November 21, 1989PUBLISHED FOR OPPOSITION
Friday, October 20, 1989NOTICE OF PUBLICATION
Friday, September 8, 1989APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 24, 1989CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, January 24, 1989NON-FINAL ACTION MAILED
Wednesday, December 7, 1988ASSIGNED TO EXAMINER