| Serial Number | 77968771 |
| Word Mark | BENDAROOS |
| Filing Date | Thursday, March 25, 2010 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 29, 2017 |
| Registration Number | 3964348 |
| Registration Date | Tuesday, May 24, 2011 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 8, 2011 |
| Indication of Colors claimed | The color(s) Blue, Pink, Green, Orange, Black, White and Gray is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized wording "BENDAROOS" superimposed over a design element comprised of four curved horizontal lines, arranged so as to form a stylized depiction of a rainbow, with stylized depictions of stars placed on the upper-left side of the letter "B" in "BENDAROOS", on the upper right side of the letter "D" in "BENDAROOS", and on the lower-right side of the second letter "O" in "BENDAROOS". The color blue appears in the second darkest areas of the wording "BENDAROOS", in the shading in the center of the second letter "O" in "BENDAROOS", in the lighter shading in the center of the first letter "O" in "BENDAROOS", in the shading inside the hole in the letter "R" in "BENDAROOS", in the darker shaded areas inside the hole in the letter "D" in "BENDAROOS", and in the lighter areas of the second upper-most curved horizontal line forming the stylized depiction of the rainbow; the color gray appears in the second lightest areas of the wording "BENDAROOS" and in the shading behind the wording "BENDAROOS"; the color black appears in the darkest areas of the wording "BENDAROOS", in the darkest areas of the holes inside the letters "B" and "A" in "BENDAROOS", in the darkest area of the shading inside the center of the first letter "O" in "BENDAROOS", and in the darkest areas of the four curved horizontal lines forming the stylized depiction of the rainbow; the color white appears in the lightest areas of the wording "BENDAROOS" and in the stylized depictions of the stars; the color pink appears in lighter areas of the upper-most curved horizontal line forming the stylized depiction of the rainbow; the color green appears in the lighter shaded areas inside the hole in the letter "D" in "BENDAROOS" and in the lighter areas of the second lower-most curved horizontal line forming the stylized depiction of the rainbow; the color orange appears in the lighter areas of the lowest curved horizontal line forming the stylized depiction of the rainbow; the area shown in white inside the hole in the letter "D" in "BENDAROOS" in not part of the mark, and merely shows the surface upon which the mark is affixed. |
| Goods and Services | Flexible building, modeling and craft toys, namely, bendable toys |
| International Class | 028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees. |
| US Class Codes | 022, 023, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 29, 2017 |
| Primary Code | 028 |
| First Use Anywhere Date | Monday, July 28, 2008 |
| First Use In Commerce Date | Monday, July 28, 2008 |
| Party Name | Merchant Media, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Marlborough, MA 01752 |
| Party Name | Merchant Media, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Framingham, MA 01701 |
| Party Name | Merchant Media, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Framingham, MA 01701 |
| Event Date | Event Description |
| Friday, December 29, 2017 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 11, 2011 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, October 11, 2011 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, May 24, 2011 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 8, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 8, 2011 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 1, 2011 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, February 1, 2011 | ASSIGNED TO LIE |
| Monday, January 3, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, December 16, 2010 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, December 16, 2010 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 16, 2010 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, June 16, 2010 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, June 16, 2010 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 16, 2010 | NON-FINAL ACTION WRITTEN |
| Monday, June 14, 2010 | ASSIGNED TO EXAMINER |
| Thursday, April 1, 2010 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, March 31, 2010 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, March 29, 2010 | NEW APPLICATION ENTERED IN TRAM |