| Serial Number | 85443487 |
| Word Mark | BEND THE TREND |
| Filing Date | Monday, October 10, 2011 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, March 27, 2020 |
| Registration Number | 4388709 |
| Registration Date | Tuesday, August 20, 2013 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 9, 2012 |
| Goods and Services | Health care cost management services for health care benefit plans and health care service plans of others; health care utilization management services; health care utilization, review and cost containment services; arranging and conducting health and wellness incentive reward programs to promote improvement in health care access and outcomes for enrollees |
| Goods and Services | Organization and administration of health care benefit plans and health care service plans; insurance services, namely, claims administration of health care benefit plans and health care service plans; insurance underwriting in the field of health care; organization and administration of pre-paid health care plans; organization and administration of networks of preferred health care providers; organizing and administering employee benefits plans concerning insurance; administration of employee welfare benefit plans concerning insurance and finance |
| Goods and Services | Managed health care services; health care in the nature of health maintenance organizations (HMOs), preferred provider organizations (PPOs) and consumer directed health plans; arranging and conducting health and wellness incentive reward programs to encourage healthy activities and healthy behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 27, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, May 31, 2011 |
| First Use In Commerce Date | Tuesday, May 31, 2011 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 27, 2020 |
| Primary Code | 036 |
| First Use Anywhere Date | Tuesday, May 31, 2011 |
| First Use In Commerce Date | Tuesday, May 31, 2011 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, March 27, 2020 |
| Primary Code | 044 |
| First Use Anywhere Date | Tuesday, May 31, 2011 |
| First Use In Commerce Date | Tuesday, May 31, 2011 |
| Party Name | UNITEDHEALTH GROUP INCORPORATED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MINNETONKA, MN 55343 |
| Party Name | UnitedHealth Group Incorporated |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Minnetonka, MN 55343 |
| Party Name | UnitedHealth Group Incorporated |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minnetonka, MN 55343 |
| Party Name | UnitedHealth Group Incorporated |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minnetonka, MN 55343 |
| Event Date | Event Description |
| Friday, March 27, 2020 | CANCELLED SEC. 8 (6-YR) |
| Monday, August 20, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, September 27, 2017 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, September 4, 2013 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 4, 2013 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, August 20, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, July 16, 2013 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, July 15, 2013 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, July 12, 2013 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, July 1, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, June 4, 2013 | USE AMENDMENT FILED |
| Friday, June 28, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, June 4, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, December 4, 2012 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 9, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 9, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, September 19, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, September 6, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Thursday, September 6, 2012 | ASSIGNED TO LIE |
| Saturday, August 25, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 3, 2012 | ASSIGNED TO EXAMINER |
| Saturday, July 21, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 20, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 20, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, January 27, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, January 27, 2012 | NON-FINAL ACTION E-MAILED |
| Friday, January 27, 2012 | NON-FINAL ACTION WRITTEN |
| Friday, January 27, 2012 | ASSIGNED TO EXAMINER |
| Saturday, October 15, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Thursday, October 13, 2011 | NEW APPLICATION ENTERED IN TRAM |