BELONG TO BETTER Trademark
Trademark Overview
On Monday, June 1, 2026, a trademark application was filed for BELONG TO BETTER with the United States Patent and Trademark Office. The USPTO has given the BELONG TO BETTER trademark a serial number of 99857423. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Friday, July 10, 2026. This trademark is owned by Brown-Forman Corporation. The BELONG TO BETTER trademark is filed in the Advertising, Business and Retail Services category with the following description:
Employment recruiting services; Professional staffing and recruiting services; Providing on-line employment information in the field of recruitment, careers, job resources, and job listings; Providing employment information; Job and personnel placement
General Information
| Serial Number | 99857423 |
| Word Mark | BELONG TO BETTER |
| Filing Date | Monday, June 1, 2026 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, July 10, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Employment recruiting services; Professional staffing and recruiting services; Providing on-line employment information in the field of recruitment, careers, job resources, and job listings; Providing employment information; Job and personnel placement |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 1, 2026 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, September 30, 2025 |
| First Use In Commerce Date | Tuesday, September 30, 2025 |
Trademark Owner History
| Party Name | Brown-Forman Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40210
US |
Trademark Events
| Event Date | Event Description |
| Monday, June 1, 2026 | NEW APPLICATION ENTERED |
| Monday, June 1, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, June 1, 2026 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, June 30, 2026 | ASSIGNED TO EXAMINER |
| Friday, July 10, 2026 | NON-FINAL ACTION WRITTEN |
| Friday, July 10, 2026 | NON-FINAL ACTION E-MAILED |
| Friday, July 10, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
