| Serial Number | 90082071 |
| Word Mark | BELONG |
| Filing Date | Thursday, July 30, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 11, 2022 |
| Registration Number | 6610702 |
| Registration Date | Tuesday, January 11, 2022 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, October 26, 2021 |
| Description of Mark | The mark consists of the literal element "BELONG" depicted in a fanciful font. |
| Goods and Services | Downloadable and recorded games software; downloadable and recorded computer software used for playing video games; computer hardware; computer hardware for gaming; downloadable and recorded computergame software; downloadable and recorded video game software; recorded electronic computer game and video game software; recorded interactive computer game andvideo game software; recorded virtual reality computer game and video game software; downloadable computer and video game software and programs; downloadable electronic computer game and video game software and programs; downloadable interactive computer game and video game software and programs; downloadable virtual reality computer game and video game software and programs; downloadable interactive computer game and video game software and programs; downloadable and recorded interactive multimedia computer game and video game programs and software |
| Goods and Services | Business consulting services in the fields of digital marketing and marketing strategy, social media campaigns, media roadmaps and strategies, and audience behaviour and trends; retail store servicesand wholesale distributorship store services and online retail store services and wholesale distributorship store services featuring games software, computer software, computer hardware, computer hardware for gaming, computer game software, video game software, electronic computer game and video game software, interactive computer game and video game software, virtual reality computer game and video game software, interactive computer game and video game software, interactive electronic computer game and video game software, computer game and video gameprograms, electronic computer game and video game programs, interactive computer game and video game programs, virtual reality computer game and video game programs, downloadable computer and video game software and programs, downloadable electronic computer game and video game software and programs, downloadable interactive computer game and video game software and programs, downloadable virtualreality computer game and video game software and programs, downloadable interactive computer game and video game software and programs, interactive multimediacomputer game and video game programs and software; retail store services and wholesale distributorship store services and online retail store services and wholesale distributorship store services featuring clothing, footwear headgear; retail store services and wholesale distributorship store services and online retail store services and wholesale distributorship store services featuring preciousmetals and their alloys, jewellery, precious and semi-precious stones, horological and chronometric instruments; retailstore services and wholesale distributorship store services and online retail store services and wholesale distributorship store services featuring paper and cardboard, printed matter, bookbinding material, photographs, stationery and office requisites, except furniture, adhesives for stationery or household purposes,drawing materials and materials for artists, paintbrushes, instructional and teaching materials, plastic sheets, films and bags for wrapping and packaging, printers' type, printing blocks; retail store services and wholesale distributorship store services and online retail storeservices and wholesale distributorship store services featuring leather and imitations of leather, animal skins and hides, luggage and carrying bags, umbrellasand parasols, walking sticks, whips, harness and saddlery, collars, leashes andclothing for animals; retail store services and wholesale distributorship storeservices and online retail store services and wholesale distributorship store services featuring games, toys and playthings, video game apparatus, gymnastic and sporting articles, decorations for Christmas trees; retail store services featuring gaming merchandise; production of advertising materials, namely, creating,designing, producing, and managing commercially produced videos in the nature of advertisements and promotional videos;business management for others of live video game competitions, trade show events, and product launches; business eventservices, namely, arranging, organizing, operating and conducting eSports events; providing on-line registration services for eSports events; management of event ticketing for others; design of advertising materials; advertising and marketing services relating to eSports events;providing marketing and promotion of special events; marketing plan development; talent recruiting services in the nature of talent casting in the fields of streaming multimedia, entertainment, and e-sports; business advisory services in the field of eSports tournament ownershipand management; accounting services; customer services, namely, responding to customers inquiries for others in the field of eSports events; administration, billing and reconciliation of accounts on behalf of others |
| Goods and Services | Telecommunications services, namely, personal communications services; providing user access to gaming websites via a global computer network; transmission of computer games, video games, electronic games and interactive games via the internet, computer networks and electronic communication networks |
| Goods and Services | Entertainment services, namely, providing online video games and computer games; entertainment services in the nature of providing on-line computer games, video games, electronic computer and video games, interactive computer and video games, virtual reality computer and video games, multiple player computer and videogames; gaming services in the nature ofconducting online computer game events and tournaments; on-line gaming servicesin the nature of conducting online computer game events and tournaments; computer gaming services in the nature of providing a computer game for use network-wide by network users and conducting online computer game tournaments; arranging of on-line computer gaming events; arranging and organising of computer gaming events, competitions and tournaments; arranging and organising of online gaming events, competitions and tournaments; video game entertainment services, namely, providing online video games; video game arcade services; providing internet games; rental of video and computer games; provision of online computer games; provision of online video games; provision ofonline interactive computer and video games; entertainment services, namely, providing online multiplayer video games; provision of online interactive computergames; providing information online relating to computer games and computer enhancements for games; providing information to game players about ranking and scores in respect of gaming; hosting of gaming leagues; game services in the natureof conducting online computer game events and tournaments provided online from a computer network; providing online information on computer and video game strategies; electronic games services in thenature of computer games provided online of by means of a computer network; provision of online information in the field of computer games; providing interactive multi-player computer games via the internet and electronic communication networks; provision of computer and video game arenas; organisation of parties and events in respect of computer and video gaming; organisation of parties and events in a computer and video game arena |
| Goods and Services | Scientific and technological services, namely, research and design in the fieldof computer hardware, computer software, and website design relating thereto; industrial analysis in the field of computer hardware; industrial research in thefield of computer hardware; industrial design services; design and development of computer hardware and software; computer services, namely, design and development of interactive media content in thenature of computer game software; videogame software design and development; programming of video game software; advisory and consultancy services relating tocomputer and video games software; hosting of interactive applications; development of Interactive multimedia software;hosting online facilities for conducting interactive discussions; designing live events, namely, design of sets and props for production of live video game competitions, trade show events, and product launches; graphic design services; computer site design; website design consultancy; design and development of multimedia products |
| Goods and Services | Legal services; security services for the physical protection of tangible property and individuals; licensing of intellectual property and copyright; regulatory compliance consulting in the field of eSports; electronic and e-mail authentication services for identification verification purposes |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, August 27, 2020 |
| Primary Code | 045 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Belong Gaming LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10022 |
| Party Name | Belong Gaming LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10022 |
| Party Name | Belong Gaming LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10022 |
| Event Date | Event Description |
| Tuesday, January 11, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 26, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 26, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 6, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, September 22, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, September 21, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, September 21, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 21, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, September 21, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, September 20, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, September 20, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, September 20, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, September 20, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, September 8, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 8, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 8, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, September 2, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 2, 2021 | NON-FINAL ACTION E-MAILED |
| Thursday, September 2, 2021 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 1, 2021 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, August 17, 2021 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Friday, July 30, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, July 23, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, July 23, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, July 23, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, July 16, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, July 16, 2021 | NON-FINAL ACTION E-MAILED |
| Friday, July 16, 2021 | NON-FINAL ACTION WRITTEN |
| Thursday, July 8, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, July 8, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 7, 2021 | ASSIGNED TO LIE |
| Tuesday, May 18, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 13, 2021 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, April 13, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, April 13, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, April 13, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 13, 2021 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, November 19, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, November 19, 2020 | NON-FINAL ACTION E-MAILED |
| Thursday, November 19, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, November 18, 2020 | ASSIGNED TO EXAMINER |
| Monday, August 31, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, August 31, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 31, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, August 27, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, August 3, 2020 | NEW APPLICATION ENTERED IN TRAM |