| Serial Number | 86102477 |
| Word Mark | BELLY |
| Filing Date | Saturday, October 26, 2013 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, July 30, 2021 |
| Registration Number | 4906921 |
| Registration Date | Tuesday, March 1, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 15, 2015 |
| Goods and Services | Computer services, namely, providing online or cloud-based used software for conducting customer incentive programs, loyalty reward programs, location-based discounts, offers and samples or trials, tracking and earning loyalty rewards, interacting with other users and merchants, engaging, obtaining and retaining customers, merchant, retail, and business analytics, evaluating, tracking, and managing information on business performance and customers; computer services, namely, providing online or cloud-based software used for providing advertising, marketing and research services; computer services, namely, providing online or cloud-based software used for integrating with other social media service providers and for acquiring customers; Application Service Provider (ASP) featuring software that provides customizable consumer incentive programs, allows users to participate in loyalty reward programs, provides information and allows users to access location-based discounts, offers and samples or trials, allows users to track and earn loyalty rewards, allows users to interact with other users and merchants, engages and obtains new and retains existing customers, provides merchant, retail and business analytics, provides evaluating, tracking, and managing information on business performance and customers, provides advertising, marketing and research services, provides integration with other social media service providers, and provides a method to acquire customers |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, November 2, 2013 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, December 14, 2011 |
| First Use In Commerce Date | Wednesday, December 14, 2011 |
| Party Name | MOBIVITY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CHANDLER, AZ 85225 |
| Party Name | Belly, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Belly, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Belly, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Tuesday, February 11, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, October 30, 2013 | NEW APPLICATION ENTERED |
| Saturday, November 2, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 29, 2015 | ASSIGNED TO LIE |
| Wednesday, February 12, 2014 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 12, 2014 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 12, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Sunday, June 29, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Sunday, June 29, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, June 30, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 8, 2014 | SUSPENSION LETTER WRITTEN |
| Tuesday, July 8, 2014 | LETTER OF SUSPENSION E-MAILED |
| Tuesday, July 8, 2014 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Monday, November 9, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 25, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 15, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 15, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 1, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 12, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, January 29, 2015 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Friday, July 31, 2015 | REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED |
| Monday, November 9, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 29, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 12, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 12, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 1, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, May 12, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 12, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, March 30, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Sunday, March 2, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, July 30, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Friday, July 30, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 30, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |