| Serial Number | 85502484 |
| Word Mark | BELLY |
| Filing Date | Thursday, December 22, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, January 12, 2023 |
| Registration Number | 4213063 |
| Registration Date | Tuesday, September 25, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 3, 2012 |
| Goods and Services | computer application software for mobile phones and handheld computers, namely, software to allow tracking of customer usage at retail establishments for allowing the retail establishments to reward that customer |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 4, 2012 |
| Primary Code | 009 |
| First Use Anywhere Date | Thursday, December 1, 2011 |
| First Use In Commerce Date | Thursday, December 1, 2011 |
| Party Name | MOBIVITY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CHANDLER, AZ 85225 |
| Party Name | Belly, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Belly, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Party Name | Belly, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Chicago, IL 60654 |
| Event Date | Event Description |
| Thursday, January 12, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, January 12, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, January 12, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, January 12, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, June 27, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, September 25, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, May 12, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, May 12, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, May 12, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, May 12, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, May 12, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, April 29, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, November 16, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Thursday, November 16, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, October 26, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, September 28, 2017 | TEAS SECTION 8 RECEIVED |
| Tuesday, September 25, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Friday, August 17, 2012 | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED |
| Thursday, May 3, 2012 | EXTENSION OF TIME TO OPPOSE RECEIVED |
| Tuesday, April 3, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 14, 2012 | NOTICE OF PUBLICATION |
| Thursday, March 1, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 29, 2012 | CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED |
| Friday, February 17, 2012 | ASSIGNED TO LIE |
| Wednesday, February 8, 2012 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Monday, January 30, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, January 21, 2012 | ASSIGNED TO EXAMINER |
| Wednesday, January 4, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 26, 2011 | NEW APPLICATION ENTERED |