Trademark Overview
On Thursday, March 5, 2026, a trademark application was filed for BELK REWARDS with the United States Patent and Trademark Office. The USPTO has given the BELK REWARDS trademark a serial number of 99685517. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, March 5, 2026. This trademark is owned by Belk Stores Services, LLC. The BELK REWARDS trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:
Credit card transaction processing services; Credit card payment processing services; providing lines of credit for purchase transactions and cash access; providing statement credits for fraudulent charges, verification, authorization and account administration services and issuing credit cards
Promoting the sale of credit card accounts through the administration of incentive award programs; Promoting the sale of goods and services of others by providing purchase points for credit card use as part of a customer loyalty, reward, and incentive program; Promoting the sale of credit card accounts through credit card customer loyalty, reward, and incentive programs
