| Serial Number | 97327311 |
| Word Mark | BELK REWARDS+ |
| Filing Date | Wednesday, March 23, 2022 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 6, 2023 |
| Registration Number | 7077096 |
| Registration Date | Tuesday, June 6, 2023 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 31, 2023 |
| Pseudo Mark | BELK REWARDS PLUS |
| Goods and Services | Credit card transaction processing services; credit card payment processing services; providing lines of credit for purchase transactions and cash access; providing statement credits for fraudulent charges, verification, authorization and account administration services and issuing credit cards |
| Goods and Services | Promoting the sale of credit card accounts through credit card customer loyalty, reward, and incentive programs; promoting the sale of goods and services of others by providing purchase points for credit card use as part of a customer loyalty, reward, and incentive program |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 29, 2022 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, February 28, 2022 |
| First Use In Commerce Date | Wednesday, August 31, 2022 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, March 29, 2022 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, February 28, 2022 |
| First Use In Commerce Date | Wednesday, August 31, 2022 |
| Party Name | Belk Stores Services, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28217 |
| Party Name | Belk Stores Services, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28217 |
| Party Name | Belk Stores Services, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Charlotte, NC 28217 |
| Event Date | Event Description |
| Tuesday, June 6, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 6, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, April 29, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, April 28, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, April 27, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, April 7, 2023 | USE AMENDMENT FILED |
| Thursday, April 27, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, April 7, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 28, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 31, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 31, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, January 11, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, December 29, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 28, 2022 | ASSIGNED TO EXAMINER |
| Tuesday, March 29, 2022 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, March 26, 2022 | NEW APPLICATION ENTERED |