| Serial Number | 87510986 |
| Word Mark | BELIV |
| Filing Date | Thursday, June 29, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 17, 2025 |
| Registration Number | 5716413 |
| Registration Date | Tuesday, April 2, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 7, 2017 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word "BELIV" in stylized letters. |
| Pseudo Mark | BELIEVE |
| Goods and Services | Aerated fruit juices; Aerated water; Carbonated waters; Drinking waters; Fruit drinks and fruit juices; Fruit juice bases; Fruit flavored drinks; Fruit flavored soft drinks; Mineral waters; Non-alcoholic beverages containing fruit juices; Non-alcoholic beverages, namely, carbonated beverages; Non-alcoholic fruit extracts used in the preparation of beverages; Non-alcoholic fruit juice beverages; Non-alcoholic sparkling fruit juice beverages; Soda water; Sparkling water; Syrups for beverages; Syrups for making beverages; Fruit nectars; Fruit flavoured carbonated drinks |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 17, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, February 15, 2017 |
| First Use In Commerce Date | Monday, December 10, 2018 |
| Party Name | BELIV LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SAN JUAN, PR |
| Party Name | LIVSMART BRANDS, S.A. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Ciudad de Panama PA |
| Party Name | LIVSMART BRANDS, S.A. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Ciudad de Panama PA |
| Party Name | LIVSMART BRANDS, S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Ciudad de Panama PA |
| Event Date | Event Description |
| Monday, July 3, 2017 | NEW APPLICATION ENTERED |
| Friday, July 7, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 26, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, September 27, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 18, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 7, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 7, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 2, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, June 28, 2018 | SOU TEAS EXTENSION RECEIVED |
| Thursday, June 28, 2018 | SOU EXTENSION 1 FILED |
| Thursday, June 28, 2018 | SOU EXTENSION 1 GRANTED |
| Saturday, June 30, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 2, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Saturday, January 26, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 2, 2019 | USE AMENDMENT FILED |
| Saturday, January 26, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, February 25, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 26, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, April 2, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 21, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, April 2, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, May 7, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, May 7, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, May 7, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, October 17, 2025 | CANCELLED SEC. 8 (6-YR) |