| Serial Number | 86329636 |
| Word Mark | BELIF BELIEVE IN TRUTH |
| Filing Date | Monday, July 7, 2014 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Friday, April 9, 2021 |
| Registration Number | 4758827 |
| Registration Date | Tuesday, June 23, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 9, 2014 |
| Description of Mark | The mark consists of the word "belif" appearing between two horizontal lines overlaying a concentric circle with the word "believe" appearing above the word "belif" on the upper part of the concentric circle and the words "in truth" appearing below the word "belif" on the lower part of the concentric circle, all the above superimposed on an uneven circle background. |
| Goods and Services | Skin milk lotions; perfumes; cleansing creams; bath soap; lipsticks; facial essences in the nature of essential oils; shampoos; eye shadows; toothpaste; common toilet water; hair colorants; soap powder; false eyelashes; false nails; tissues impregnated with cosmetic lotions; liquid soap; non-medicated bath and beauty care cosmetics with elecampane; hair rinses; hair spray; hair mousse; hair essence in the nature of perfumed oils for hair; sunscreen lotions; depilatories; color-removing preparations for hair; mouth washes, not for medical purposes; dental rinses, non-medicated; foundation creams; cheek colors; blushers; eyeliner; nail polish; cosmetic nutritional creams; nail decolorants; beauty masks; mask pack for cosmetic purposes; cosmetic soaps; baby oil; lip gloss; lip balm; massage cream; body lotions; hair gel; non-medicated protective protections for lips; after-shave lotions; shaving foam; shaving creams; deodorants for personal use; fumigation preparations; lavender oil; rose oil; mint extract sold as a component of perfumery; vanilla perfumery; depilatory; bath gels; shower gels; body scrubs; massage oil; preparations for dental bleaching; cosmetic nourishing creams; liquid rouge; mascaras; massage gel; enamel for manicure; varnish-removing preparations; hair drying preparations; non-medicated hair preservation treatment preparations for cosmetic purposes; hair waving preparations; additives for cosmetic baths; badian essence, namely, essential oils of badian; vanishing creams; bath oil; cosmetic bath powder; baby powder; perfumed powder; dandruff lotions, not for medical treatment; dandruff creams, not for medical treatment; bath salts, non-medicated; cosmetic sun milk lotions; sunscreen creams; cosmetic sun oils; suntanning preparations; nail colorants; cosmetic skin fresheners; eye make-up removers; medicated creams, not for medical treatment, namely, medicated cream soaps; medicated toilet water, not for medical treatment; eau de cologne; lip brighteners; lip neutralizers, namely, non-medicated lip care preparations; lip conditioners; cold creams; solid powder for compacts; depilatory wax; permanent wave preparations; neutralizers for permanent waving; face powder; potpourri perfume; skin whitening creams; hand creams; hair glaze; hair dressing preparations; hair lacquers; hair lotions; hair moisturizers; hair conditioners; hair creams; hair tonic; make-up powder; astringents for cosmetic purposes; body creams; cleansing foams; cleansing lotions; lip pencils; shower cologne; eau de toilet; toilet water for exfoliate; creams for exfoliate; essence, namely, concentrated essential oil liquids for cosmetics; cosmetic preparations for slimming purposes; incense sticks; adhesives for affixing false hair; cotton sticks for cosmetic purposes; adhesives for cosmetic purposes; cotton wool for cosmetic purposes; beauty soaps; paper soaps; cream soaps; body cleanser; shaving soap; soap for foot perspiration; deodorant soap; almond soap; medicated soap, not for medical treatment; breath freshening sprays; tooth powders; films impregnated with cosmetic lotions; cosmetic films for removing oil; cosmetic paper for removing oil; dental bleaching patches; preparations for cleaning dentures; cosmetics; common toilet soaps; dental bleaching gels; dental bleaching creams; dental bleaching pencils; fragrances for personal use; hand cleaners; hand cleaning preparations |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, July 10, 2014 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | LG H&H CO., LTD. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | SEOUL 03184 KR |
| Party Name | LG HOUSEHOLD & HEALTH CARE LTD. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Seoul 03184 KR |
| Party Name | LG HOUSEHOLD & HEALTH CARE LTD. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Jongno-gu, Seoul KR |
| Party Name | LG HOUSEHOLD & HEALTH CARE LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Jongno-gu, Seoul KR |
| Event Date | Event Description |
| Thursday, July 10, 2014 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Friday, July 18, 2014 | ASSIGNED TO LIE |
| Sunday, August 3, 2014 | ASSIGNED TO EXAMINER |
| Sunday, August 3, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, August 3, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 20, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, July 10, 2014 | NEW APPLICATION ENTERED |
| Thursday, July 10, 2014 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, July 11, 2014 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, July 25, 2014 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Tuesday, November 4, 2014 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, November 25, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 25, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, November 25, 2014 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Wednesday, December 17, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, December 17, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 15, 2015 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, February 10, 2015 | 1(B) BASIS DELETED; PROCEED TO REGISTRATION |
| Tuesday, September 9, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 9, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 25, 2014 | NOTICE OF ALLOWANCE CANCELLED |
| Tuesday, June 23, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 28, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 9, 2019 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, April 9, 2019 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, June 23, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 15, 2021 | TEAS SECTION 8 RECEIVED |
| Wednesday, March 28, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 9, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, April 9, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, January 13, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, January 13, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 13, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 13, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 13, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, January 13, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, March 17, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, March 17, 2022 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Thursday, March 17, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, March 17, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Sunday, June 23, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Friday, January 12, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, April 9, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Wednesday, December 27, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, January 12, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, January 12, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, January 12, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, January 12, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Friday, January 12, 2024 | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED |