BELIEVE IT. BE IT. LIVE IT. Trademark
Trademark Overview
On Monday, November 17, 2025, a trademark application was filed for BELIEVE IT. BE IT. LIVE IT. with the United States Patent and Trademark Office. The USPTO has given the BELIEVE IT. BE IT. LIVE IT. trademark a serial number of 99500401. The federal status of this trademark filing is REGISTERED as of Tuesday, June 9, 2026. This trademark is owned by TRANSFORMATIONAL TRUTHS GLOBAL LLC. The BELIEVE IT. BE IT. LIVE IT. trademark is filed in the Education & Entertainment Services category with the following description:
Training services in the field of leadership, personal growth, and communication; Educational and entertainment services, namely, providing motivational speaking services in the field of leadership, personal growth, and communication; Educational services, namely, providing educational speakers in the field of leadership, personal growth, and communication; Entertainment in the nature of magic shows
General Information
| Serial Number | 99500401 |
| Word Mark | BELIEVE IT. BE IT. LIVE IT. |
| Filing Date | Monday, November 17, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 9, 2026 |
| Registration Number | 8294534 |
| Registration Date | Tuesday, June 9, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 21, 2026 |
Trademark Statements
| Pseudo Mark | BELIEVE IT BE IT LIVE IT |
| Goods and Services | Training services in the field of leadership, personal growth, and communication; Educational and entertainment services, namely, providing motivational speaking services in the field of leadership, personal growth, and communication; Educational services, namely, providing educational speakers in the field of leadership, personal growth, and communication; Entertainment in the nature of magic shows |
Classification Information
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 17, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, May 31, 2025 |
| First Use In Commerce Date | Saturday, May 31, 2025 |
Trademark Owner History
| Party Name | TRANSFORMATIONAL TRUTHS GLOBAL LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hixson, TN 37343
US |
| Party Name | TRANSFORMATIONAL TRUTHS GLOBAL LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hixson, TN 37343
US |
| Party Name | TRANSFORMATIONAL TRUTHS GLOBAL LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hixson, TN 37343
US |
Trademark Events
| Event Date | Event Description |
| Monday, November 17, 2025 | NEW APPLICATION ENTERED |
| Monday, November 17, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, March 19, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, March 24, 2026 | ASSIGNED TO EXAMINER |
| Wednesday, March 25, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, April 15, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 9, 2026 | REGISTERED-PRINCIPAL REGISTER |
