| Serial Number | 99610164 |
| Word Mark | BELIEVE IT |
| Filing Date | Thursday, January 22, 2026 |
| Status | 686 - PUBLISHED FOR OPPOSITION |
| Status Date | Tuesday, June 23, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2026 |
| Goods and Services | Cereal-based snack bars |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, January 22, 2026 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | San Francisco, CA 94109 US |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | San Francisco, CA 94109 US |
| Event Date | Event Description |
| Thursday, January 22, 2026 | NEW APPLICATION ENTERED |
| Thursday, January 22, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 22, 2026 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, May 20, 2026 | ASSIGNED TO EXAMINER |
| Tuesday, May 26, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 17, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |