BELIEVE IT Trademark

Trademark Overview


On Thursday, August 24, 2006, a trademark application was filed for BELIEVE IT with the United States Patent and Trademark Office. The USPTO has given the BELIEVE IT trademark a serial number of 78959984. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, October 24, 2014. This trademark is owned by California Health Plan. The BELIEVE IT trademark is filed in the Advertising, Business and Retail Services, Insurance & Financial Services, Education & Entertainment Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Physician referral services; administration of insurance claims for HMO and PPO healthcare providers; health care utilization, review and cost containment services, all in the healthcare field; medical cost management and cost management for health benefit plans of others; administration of acute medical care programs and services provided to Medicare beneficiaries and others who live in nursing homes, hospices and convalescent homes; direct physician referral services

Underwriting medical insurance services in the nature of HMOs and PPOs; administration of health benefit plans of others; administration of prescription drug benefit plans of others; administration of health benefit plans covering prescription drug benefits, dental care, vision and hearing care, discount eyeglasses and medical transportation, namely costs associated with ambulance and medical evacuation transportation and care, hospice and convalescent care; administration of health insurance plans for eligible Medicare beneficiaries

Strength training programs, namely, strength and conditioning training

Medical services, namely, physician groups offering primary medical care services via HMO and PPO medical programs; chronic care medical services; medical clinics, pre-surgical evaluation clinics, comprehensive care clinics, diabetes and wound clinics, anticoagulation clinics, podiatry services; hospitals; providing in-home and out-patient physician and nursing care services; emergency medical response services; medical evaluation services, namely, functional assessment programs for patients receiving medical rehabilitation services for purposes of guiding treatment and assessing program effectiveness; providing hospice and convalescent home care services; hospitalist programs, namely, providing physician services by physicians who specialize in treating the hospitalized patients of other physicians
believe it

General Information


Serial Number78959984
Word MarkBELIEVE IT
Filing DateThursday, August 24, 2006
Status710 - CANCELLED - SECTION 8
Status DateFriday, October 24, 2014
Registration Number3398595
Registration DateTuesday, March 18, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 1, 2008

Trademark Statements


Goods and ServicesPhysician referral services; administration of insurance claims for HMO and PPO healthcare providers; health care utilization, review and cost containment services, all in the healthcare field; medical cost management and cost management for health benefit plans of others; administration of acute medical care programs and services provided to Medicare beneficiaries and others who live in nursing homes, hospices and convalescent homes; direct physician referral services
Goods and ServicesUnderwriting medical insurance services in the nature of HMOs and PPOs; administration of health benefit plans of others; administration of prescription drug benefit plans of others; administration of health benefit plans covering prescription drug benefits, dental care, vision and hearing care, discount eyeglasses and medical transportation, namely costs associated with ambulance and medical evacuation transportation and care, hospice and convalescent care; administration of health insurance plans for eligible Medicare beneficiaries
Goods and ServicesStrength training programs, namely, strength and conditioning training
Goods and ServicesMedical services, namely, physician groups offering primary medical care services via HMO and PPO medical programs; chronic care medical services; medical clinics, pre-surgical evaluation clinics, comprehensive care clinics, diabetes and wound clinics, anticoagulation clinics, podiatry services; hospitals; providing in-home and out-patient physician and nursing care services; emergency medical response services; medical evaluation services, namely, functional assessment programs for patients receiving medical rehabilitation services for purposes of guiding treatment and assessing program effectiveness; providing hospice and convalescent home care services; hospitalist programs, namely, providing physician services by physicians who specialize in treating the hospitalized patients of other physicians

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2014
Primary Code035
First Use Anywhere DateTuesday, February 28, 2006
First Use In Commerce DateTuesday, February 28, 2006

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2014
Primary Code036
First Use Anywhere DateTuesday, February 28, 2006
First Use In Commerce DateTuesday, February 28, 2006

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2014
Primary Code041
First Use Anywhere DateTuesday, February 28, 2006
First Use In Commerce DateTuesday, February 28, 2006

International Class044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes100, 101
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, October 24, 2014
Primary Code044
First Use Anywhere DateTuesday, February 28, 2006
First Use In Commerce DateTuesday, February 28, 2006

Trademark Owner History


Party NameCAREMORE HEALTH SYSTEM
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCERRITOS, CA 90703

Party NameCAREMORE MEDICAL ENTERPRISES
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCERRITOS, CA 90703

Party NameCAREMORE HEALTH PLAN
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressCERRITOS, CA 90703

Party NameCAREMORE HEALTH PLAN
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressCERRITOS, CA 90703

Party NameCAREMORE HEALTH PLAN
Party Type11 - New Owner Before Publication
Legal Entity Type03 - Corporation
AddressCERRITOS, CA 90703

Party NameCalifornia Health Plan
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressCerritos, CA 90703

Trademark Events


Event DateEvent Description
Friday, October 24, 2014CANCELLED SEC. 8 (6-YR)
Tuesday, December 11, 2012ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 11, 2012TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 28, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 10, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, March 18, 2008REGISTERED-PRINCIPAL REGISTER
Tuesday, January 1, 2008PUBLISHED FOR OPPOSITION
Wednesday, December 12, 2007NOTICE OF PUBLICATION
Wednesday, November 28, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, November 27, 2007ASSIGNED TO LIE
Sunday, November 25, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, November 20, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, November 20, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 20, 2007TEAS REQUEST FOR RECONSIDERATION RECEIVED
Wednesday, July 4, 2007AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, June 26, 2007APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, June 26, 2007TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 7, 2007FINAL REFUSAL E-MAILED
Thursday, June 7, 2007FINAL REFUSAL WRITTEN
Wednesday, June 6, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, June 6, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 6, 2007ASSIGNED TO LIE
Friday, May 18, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, November 20, 2006NON-FINAL ACTION E-MAILED
Monday, November 20, 2006NON-FINAL ACTION WRITTEN
Monday, November 20, 2006ASSIGNED TO EXAMINER
Tuesday, August 29, 2006NEW APPLICATION ENTERED IN TRAM