| Serial Number | 86131056 |
| Word Mark | BELIEVE IN YOU |
| Filing Date | Wednesday, November 27, 2013 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Wednesday, October 29, 2025 |
| Registration Number | 4669883 |
| Registration Date | Tuesday, January 13, 2015 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 28, 2014 |
| Goods and Services | educational services, namely, conducting programs in the field of character development, leadership and motivation |
| Goods and Services | [ jewelry, key chains as jewelry ] |
| Goods and Services | promoting public awareness of the importance of responsible actions on the part of youths in the areas of community outreach, improving grades and teamwork and distribution of printed material in connection therewith |
| Goods and Services | posters, [ pencils, pens, stationery, ] printed certificates, [ greeting cards, ] books in the fields of education, motivation, leadership, teamwork, and character development, event programs, paper banners, motivational cards, newsletters and brochures in the fields of education, motivation, leadership, teamwork, and character development |
| Goods and Services | shirts, caps, neckbands |
| Goods and Services | [ providing educational scholarships ] |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, May 4, 2021 |
| Primary Code | 014 |
| First Use Anywhere Date | Thursday, July 1, 2010 |
| First Use In Commerce Date | Thursday, July 1, 2010 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 12, 2013 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, November 24, 2004 |
| First Use In Commerce Date | Wednesday, November 24, 2004 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 12, 2013 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, July 1, 2011 |
| First Use In Commerce Date | Friday, July 1, 2011 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 12, 2013 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, November 24, 2004 |
| First Use In Commerce Date | Wednesday, November 24, 2004 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | B - Sec. 8 - Class(es) in a Multiple Class registration |
| Class Status Date | Tuesday, May 4, 2021 |
| Primary Code | 036 |
| First Use Anywhere Date | Sunday, July 1, 2012 |
| First Use In Commerce Date | Sunday, July 1, 2012 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, December 12, 2013 |
| Primary Code | 041 |
| First Use Anywhere Date | Wednesday, November 24, 2004 |
| First Use In Commerce Date | Wednesday, November 24, 2004 |
| Party Name | HERCULES ACHIEVEMENT, LLC |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | INDIANAPOLIS 46268 US |
| Party Name | HERCULES ACHIEVEMENT, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | INDIANAPOLIS, IN 46268 |
| Party Name | HERCULES ACHIEVEMENT, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | INDIANAPOLIS, IN 46268 |
| Party Name | HERFF JONES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Indianaopolis, IN 46268 |
| Party Name | Herff Jones, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46268 |
| Party Name | Herff Jones, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46268 |
| Party Name | Herff Jones, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Indianapolis, IN 46268 |
| Event Date | Event Description |
| Saturday, November 30, 2013 | NEW APPLICATION ENTERED |
| Thursday, December 12, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, February 24, 2014 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Monday, February 24, 2014 | ASSIGNED TO LIE |
| Monday, March 3, 2014 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Wednesday, March 12, 2014 | ASSIGNED TO EXAMINER |
| Thursday, March 13, 2014 | NON-FINAL ACTION WRITTEN |
| Thursday, March 13, 2014 | NON-FINAL ACTION E-MAILED |
| Thursday, March 13, 2014 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, September 15, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, September 15, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, September 16, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, September 24, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, September 24, 2014 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 8, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 28, 2014 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 28, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 13, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 26, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 27, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 27, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, January 13, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, January 12, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Tuesday, May 4, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 4, 2021 | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Tuesday, May 4, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, October 30, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 1, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 8, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, January 13, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, October 16, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, July 10, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Wednesday, October 29, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, October 29, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, October 29, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Wednesday, October 29, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |