| Serial Number | 98458905 |
| Word Mark | BELIEVE IN TRUTH BELIF ORIGINAL FORMULA |
| Filing Date | Wednesday, March 20, 2024 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Thursday, November 7, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the word "belif" in stylized font. Above the word "belif" is an oblong with lines extending from the left and right end of the oblong, enclosing the words "believe in truth" in stylized font and solid circles to the left of the word "believe" and to the right of the word "truth". Below the word "belif" are the words "ORIGINAL FORMULA" in block lettering with horizontal lines above and below the words "ORIGINAL FORMULA". |
| Pseudo Mark | BELIEVE IN TRUTH BELIEF ORIGINAL FORMULA |
| Goods and Services | Cosmetics; Non-medicated skin care preparations; Non-medicated body wash; non-medicated cosmetic preparations for body care; Hand creams; Hair shampoos; Non-medicated hair care preparations; Dentifrices; Cleaning preparations; Pre-moistened cosmetic cleansing tissues |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| NOT AVAILABLE | "ORIGINAL FORMULA" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 20, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | LG H&H Co., LTD. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Seoul 03184 KR |
| Event Date | Event Description |
| Wednesday, March 20, 2024 | NEW APPLICATION ENTERED |
| Thursday, May 9, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, May 9, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 21, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, September 25, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, September 25, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 25, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, October 1, 2024 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, October 1, 2024 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Tuesday, October 1, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 1, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 1, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, November 7, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 7, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 7, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |