BELIEVE IN TRUTH BELIF ORIGINAL FORMULA Trademark

Trademark Overview


On Wednesday, March 20, 2024, a trademark application was filed for BELIEVE IN TRUTH BELIF ORIGINAL FORMULA with the United States Patent and Trademark Office. The USPTO has given the BELIEVE IN TRUTH BELIF ORIGINAL FORMULA trademark a serial number of 98458905. The federal status of this trademark filing is PUBLISHED FOR OPPOSITION as of Tuesday, December 23, 2025. This trademark is owned by LG H&H Co., LTD.. The BELIEVE IN TRUTH BELIF ORIGINAL FORMULA trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Non-medicated skin care preparations; Non-medicated body wash; non-medicated cosmetic preparations for body care; Hand creams; Hair shampoos; Non-medicated hair care preparations; Dentifrices; Cleaning preparations; Pre-moistened cosmetic cleansing tissues
believe in truth belif original formula

General Information


Serial Number98458905
Word MarkBELIEVE IN TRUTH BELIF ORIGINAL FORMULA
Filing DateWednesday, March 20, 2024
Status686 - PUBLISHED FOR OPPOSITION
Status DateTuesday, December 23, 2025
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 23, 2025

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
NOT AVAILABLE"ORIGINAL FORMULA"
Description of MarkThe mark consists of the word "belif" in stylized font. Above the word "belif" is an oblong with lines extending from the left and right end of the oblong, enclosing the words "believe in truth" in stylized font and solid circles to the left of the word "believe" and to the right of the word "truth". Below the word "belif" are the words "ORIGINAL FORMULA" in block lettering with horizontal lines above and below the words "ORIGINAL FORMULA".
Pseudo MarkBELIEVE IN TRUTH BELIEF ORIGINAL FORMULA
Goods and ServicesCosmetics; Non-medicated skin care preparations; Non-medicated body wash; non-medicated cosmetic preparations for body care; Hand creams; Hair shampoos; Non-medicated hair care preparations; Dentifrices; Cleaning preparations; Pre-moistened cosmetic cleansing tissues

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, March 20, 2024
Primary Code003
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameLG H&H Co., LTD.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSeoul 03184
KR

Party NameLG H&H Co., LTD.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSeoul 03184
KR

Trademark Events


Event DateEvent Description
Wednesday, March 20, 2024NEW APPLICATION ENTERED
Thursday, May 9, 2024NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, May 9, 2024NOTICE OF DESIGN SEARCH CODE E-MAILED
Saturday, September 21, 2024ASSIGNED TO EXAMINER
Wednesday, September 25, 2024NON-FINAL ACTION WRITTEN
Wednesday, September 25, 2024NON-FINAL ACTION E-MAILED
Wednesday, September 25, 2024NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, October 1, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 1, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 1, 2024TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS
Tuesday, October 1, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, October 1, 2024TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, November 7, 2024TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 7, 2024CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, November 7, 2024TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 13, 2024SUSPENSION LETTER WRITTEN
Wednesday, November 13, 2024LETTER OF SUSPENSION E-MAILED
Wednesday, November 13, 2024NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Wednesday, May 14, 2025SUSPENSION CHECKED - TO ATTORNEY FOR ACTION
Wednesday, May 14, 2025SUSPENSION INQUIRY WRITTEN
Wednesday, May 14, 2025INQUIRY TO SUSPENSION E-MAILED
Wednesday, May 14, 2025NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED
Monday, July 14, 2025TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Monday, July 21, 2025ASSIGNED TO LIE
Tuesday, July 22, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 22, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 22, 2025SUSPENSION LETTER WRITTEN
Tuesday, July 22, 2025LETTER OF SUSPENSION E-MAILED
Tuesday, July 22, 2025NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, November 25, 2025TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED
Tuesday, November 25, 2025CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 25, 2025TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, November 26, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 17, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 23, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 23, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED