| Serial Number | 77374524 |
| Word Mark | BELIEVE IN NOW |
| Filing Date | Thursday, January 17, 2008 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 4, 2016 |
| Registration Number | 3768093 |
| Registration Date | Tuesday, March 30, 2010 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 6, 2008 |
| Goods and Services | Posters, calendars, trading cards, books relating to football, newsletters relating to football, notepads, stickers, bumper stickers; pens and pencils, note paper, pictorial prints, collectible cards; souvenir programs for sports events |
| Goods and Services | Clothing, namely, caps, headwear, t-shirts, sweatshirts |
| Goods and Services | Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with various football personalities and the sport of football |
| Goods and Services | Entertainment services in connection with the sport of football, namely, football games and exhibition football games, live musical performances, exhibits comprised of interactive displays, celebrity appearances and participatory activities and contests centered around professional football; providing a website that features sports and information about football, the championship game and the related events |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 4, 2016 |
| Primary Code | 016 |
| First Use Anywhere Date | Monday, March 31, 2008 |
| First Use In Commerce Date | Monday, March 31, 2008 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 4, 2016 |
| Primary Code | 025 |
| First Use Anywhere Date | Saturday, February 23, 2008 |
| First Use In Commerce Date | Saturday, February 23, 2008 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 4, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, February 23, 2008 |
| First Use In Commerce Date | Saturday, February 23, 2008 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 4, 2016 |
| Primary Code | 041 |
| First Use Anywhere Date | Saturday, February 23, 2008 |
| First Use In Commerce Date | Saturday, February 23, 2008 |
| Party Name | NFL PROPERTIES LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10154 |
| Party Name | National Football League |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 06 - Incorporated Association |
| Address | New York, NY 10154 |
| Party Name | National Football League |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 06 - Incorporated Association |
| Address | New York, NY 10017 |
| Party Name | National Football League |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 06 - Incorporated Association |
| Address | New York, NY 10017 |
| Event Date | Event Description |
| Friday, November 4, 2016 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, July 8, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 4, 2011 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, November 4, 2011 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 30, 2010 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, February 25, 2010 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, February 25, 2010 | ASSIGNED TO LIE |
| Monday, February 15, 2010 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 12, 2010 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 12, 2010 | USE AMENDMENT FILED |
| Thursday, February 11, 2010 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 12, 2010 | TEAS STATEMENT OF USE RECEIVED |
| Friday, July 17, 2009 | EXTENSION 2 GRANTED |
| Friday, July 17, 2009 | EXTENSION 2 FILED |
| Friday, July 17, 2009 | TEAS EXTENSION RECEIVED |
| Thursday, January 15, 2009 | EXTENSION 1 GRANTED |
| Thursday, January 15, 2009 | EXTENSION 1 FILED |
| Thursday, January 15, 2009 | TEAS EXTENSION RECEIVED |
| Tuesday, July 29, 2008 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 6, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 16, 2008 | NOTICE OF PUBLICATION |
| Wednesday, April 2, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, April 2, 2008 | ASSIGNED TO LIE |
| Monday, March 24, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Saturday, March 22, 2008 | ASSIGNED TO EXAMINER |
| Wednesday, January 23, 2008 | NEW APPLICATION ENTERED IN TRAM |