BELIEVE IN BETTER Trademark
Trademark Overview
On Thursday, December 1, 2016, a trademark application was filed for BELIEVE IN BETTER with the United States Patent and Trademark Office. The USPTO has given the BELIEVE IN BETTER trademark a serial number of 87253935. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, December 8, 2023. This trademark is owned by NUMI, INC.. The BELIEVE IN BETTER trademark is filed in the Staple Food Products category with the following description:
Tea
General Information
| Serial Number | 87253935 |
| Word Mark | BELIEVE IN BETTER |
| Filing Date | Thursday, December 1, 2016 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, December 8, 2023 |
| Registration Number | 5209492 |
| Registration Date | Tuesday, May 23, 2017 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 7, 2017 |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, December 8, 2023 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, July 29, 2015 |
| First Use In Commerce Date | Wednesday, July 29, 2015 |
Trademark Owner History
| Party Name | NUMI, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94606 |
| Party Name | NUMI, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94606 |
| Party Name | NUMI, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Oakland, CA 94606 |
Trademark Events
| Event Date | Event Description |
| Monday, December 5, 2016 | NEW APPLICATION ENTERED |
| Tuesday, December 6, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 25, 2017 | ASSIGNED TO EXAMINER |
| Thursday, January 26, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 15, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 7, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 7, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 23, 2017 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 23, 2022 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, December 8, 2023 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, December 2, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 2, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 2, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
