BELIEVE IN BETTER Trademark

Trademark Overview


On Wednesday, May 2, 2012, a trademark application was filed for BELIEVE IN BETTER with the United States Patent and Trademark Office. The USPTO has given the BELIEVE IN BETTER trademark a serial number of 85614391. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, October 28, 2024. This trademark is owned by Fair Oaks Farms Brands, Inc.. The BELIEVE IN BETTER trademark is filed in the Meat & Processed Food Products category with the following description:

Beverages consisting principally of milk; Beverages having a milk base; Chocolate milk; Dairy products excluding ice cream, ice milk and frozen yogurt; Dairy-based beverages; Dairy-based snack foods excluding ice cream, ice milk and frozen yogurt; Milk; Milk beverages with high milk content; Milk shakes; Milk-based beverages with chocolate; Milk-based energy drinks; Protein milk; [ Strawberry milk; ] Vanilla milk
believe in better

General Information


Serial Number85614391
Word MarkBELIEVE IN BETTER
Filing DateWednesday, May 2, 2012
Status800 - REGISTERED AND RENEWED
Status DateMonday, October 28, 2024
Registration Number4556443
Registration DateTuesday, June 24, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 4, 2012

Trademark Statements


Goods and ServicesBeverages consisting principally of milk; Beverages having a milk base; Chocolate milk; Dairy products excluding ice cream, ice milk and frozen yogurt; Dairy-based beverages; Dairy-based snack foods excluding ice cream, ice milk and frozen yogurt; Milk; Milk beverages with high milk content; Milk shakes; Milk-based beverages with chocolate; Milk-based energy drinks; Protein milk; [ Strawberry milk; ] Vanilla milk

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, May 8, 2012
Primary Code029
First Use Anywhere DateSaturday, February 15, 2014
First Use In Commerce DateSaturday, February 15, 2014

Trademark Owner History


Party NameFAIRLIFE, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressCHICAGO, IL 60607

Party NameFAIRLIFE, LLC
Party Type22 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressCHICAGO, IL 60607

Party NameFAIR OAKS FARMS BRANDS, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressCHICAGO, IL 60607

Party NameFair Oaks Farms Brands, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressChicago, IL 60607

Party NameFair Oaks Farms Brands, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressChicago, IL 60607

Trademark Events


Event DateEvent Description
Thursday, April 18, 2013SOU TEAS EXTENSION RECEIVED
Saturday, May 5, 2012NEW APPLICATION ENTERED
Tuesday, May 8, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, July 27, 2012ASSIGNED TO EXAMINER
Friday, July 27, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 15, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, September 4, 2012PUBLISHED FOR OPPOSITION
Tuesday, September 4, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 30, 2012NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, December 5, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 23, 2013SOU TEAS EXTENSION RECEIVED
Friday, April 25, 2014TEAS STATEMENT OF USE RECEIVED
Thursday, April 18, 2013SOU EXTENSION 1 FILED
Thursday, April 18, 2013SOU EXTENSION 1 GRANTED
Saturday, April 20, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, July 3, 2013AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 23, 2013SOU EXTENSION 2 FILED
Wednesday, December 11, 2013SOU EXTENSION 2 GRANTED
Saturday, December 7, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, December 12, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, June 24, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, April 25, 2014USE AMENDMENT FILED
Friday, May 2, 2014STATEMENT OF USE PROCESSING COMPLETE
Monday, May 19, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 20, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 24, 2014REGISTERED-PRINCIPAL REGISTER
Monday, June 8, 2020TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 15, 2020TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Friday, June 26, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, June 26, 2020POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Saturday, June 24, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 31, 2024TEAS SECTION 8 & 9 RECEIVED
Monday, October 28, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 28, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, October 28, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, October 28, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, July 27, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, July 27, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED