| Serial Number | 88982764 |
| Word Mark | BELIEVE BY BRILLIANCE |
| Filing Date | Wednesday, February 26, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 5, 2021 |
| Registration Number | 6512499 |
| Registration Date | Tuesday, October 5, 2021 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 23, 2020 |
| Goods and Services | Bobby pins; Hair accessories, namely, snap clips; Hair barrettes |
| Goods and Services | Bridal headpieces in the nature of tiaras |
| Goods and Services | Headbands |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 4, 2020 |
| Primary Code | 014 |
| First Use Anywhere Date | Saturday, February 28, 2009 |
| First Use In Commerce Date | Saturday, February 28, 2009 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 4, 2020 |
| Primary Code | 025 |
| First Use Anywhere Date | Sunday, February 28, 2010 |
| First Use In Commerce Date | Sunday, February 28, 2010 |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, March 4, 2020 |
| Primary Code | 026 |
| First Use Anywhere Date | Saturday, February 28, 2009 |
| First Use In Commerce Date | Saturday, February 28, 2009 |
| Party Name | Walmart Apollo, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | BENTONVILLE, AR 72716 |
| Party Name | Walmart Apollo, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716 |
| Party Name | Walmart Apollo, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716 |
| Event Date | Event Description |
| Friday, May 15, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 3, 2020 | NEW APPLICATION ENTERED |
| Wednesday, March 4, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 15, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, June 3, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 23, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 23, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 18, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, February 18, 2021 | SOU EXTENSION 1 FILED |
| Monday, March 22, 2021 | ABANDONMENT - NO USE STATEMENT FILED |
| Monday, March 22, 2021 | ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED |
| Tuesday, April 27, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, April 28, 2021 | TEAS PETITION TO REVIVE RECEIVED |
| Wednesday, April 28, 2021 | PETITION TO REVIVE-GRANTED |
| Wednesday, April 28, 2021 | SOU EXTENSION RECEIVED WITH TEAS PETITION |
| Thursday, April 29, 2021 | NOTICE OF REVIVAL - E-MAILED |
| Tuesday, May 25, 2021 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, May 26, 2021 | SOU EXTENSION 1 GRANTED |
| Thursday, May 27, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, August 18, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, August 25, 2021 | DIVISIONAL PROCESSING COMPLETE |
| Wednesday, August 18, 2021 | TEAS REQUEST TO DIVIDE RECEIVED |
| Wednesday, August 18, 2021 | DIVISIONAL REQUEST RECEIVED |
| Wednesday, August 18, 2021 | USE AMENDMENT FILED |
| Wednesday, August 25, 2021 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, July 16, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 16, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 16, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, July 16, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, July 16, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, October 5, 2021 | REGISTERED-PRINCIPAL REGISTER |
| Saturday, August 28, 2021 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, August 31, 2021 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |