BELIEVE BY BRILLIANCE Trademark

Trademark Overview


On Wednesday, February 26, 2020, a trademark application was filed for BELIEVE BY BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the BELIEVE BY BRILLIANCE trademark a serial number of 88982764. The federal status of this trademark filing is REGISTERED as of Tuesday, October 5, 2021. This trademark is owned by Walmart Apollo, LLC. The BELIEVE BY BRILLIANCE trademark is filed in the Jewelry Products, Clothing & Apparel Products, Lace, Ribbons, and Embroidery & Fancy Goods categories with the following description:

Bridal headpieces in the nature of tiaras

Headbands

Bobby pins; Hair accessories, namely, snap clips; Hair barrettes
believe by brilliance

General Information


Serial Number88982764
Word MarkBELIEVE BY BRILLIANCE
Filing DateWednesday, February 26, 2020
Status700 - REGISTERED
Status DateTuesday, October 5, 2021
Registration Number6512499
Registration DateTuesday, October 5, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 23, 2020

Trademark Statements


Goods and ServicesBridal headpieces in the nature of tiaras
Goods and ServicesHeadbands
Goods and ServicesBobby pins; Hair accessories, namely, snap clips; Hair barrettes

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateWednesday, March 4, 2020
Primary Code014
First Use Anywhere DateSaturday, February 28, 2009
First Use In Commerce DateSaturday, February 28, 2009

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateWednesday, March 4, 2020
Primary Code025
First Use Anywhere DateSunday, February 28, 2010
First Use In Commerce DateSunday, February 28, 2010

International Class026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers.
US Class Codes037, 039, 040, 042, 050
Class Status Code6 - Active
Class Status DateWednesday, March 4, 2020
Primary Code026
First Use Anywhere DateSaturday, February 28, 2009
First Use In Commerce DateSaturday, February 28, 2009

Trademark Owner History


Party NameWalmart Apollo, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Party NameWalmart Apollo, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Party NameWalmart Apollo, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716

Trademark Events


Event DateEvent Description
Tuesday, October 5, 2021REGISTERED-PRINCIPAL REGISTER
Tuesday, August 31, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Saturday, August 28, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, August 25, 2021STATEMENT OF USE PROCESSING COMPLETE
Wednesday, August 18, 2021USE AMENDMENT FILED
Wednesday, August 25, 2021DIVISIONAL PROCESSING COMPLETE
Wednesday, August 18, 2021DIVISIONAL REQUEST RECEIVED
Wednesday, August 18, 2021TEAS REQUEST TO DIVIDE RECEIVED
Wednesday, August 18, 2021TEAS STATEMENT OF USE RECEIVED
Thursday, May 27, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 26, 2021EXTENSION 1 GRANTED
Thursday, February 18, 2021EXTENSION 1 FILED
Tuesday, May 25, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, April 29, 2021NOTICE OF REVIVAL - E-MAILED
Wednesday, April 28, 2021EXTENSION RECEIVED WITH TEAS PETITION
Wednesday, April 28, 2021PETITION TO REVIVE-GRANTED
Wednesday, April 28, 2021TEAS PETITION TO REVIVE RECEIVED
Tuesday, April 27, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 22, 2021ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED
Monday, March 22, 2021ABANDONMENT - NO USE STATEMENT FILED
Tuesday, August 18, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 23, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 23, 2020PUBLISHED FOR OPPOSITION
Wednesday, June 3, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, May 15, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, May 15, 2020ASSIGNED TO EXAMINER
Wednesday, March 4, 2020NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, March 3, 2020NEW APPLICATION ENTERED IN TRAM