BELIEVE BY BRILLIANCE Trademark

Trademark Overview

On Friday, September 21, 2012, a trademark application was filed for BELIEVE BY BRILLIANCE with the United States Patent and Trademark Office. The USPTO has given the BELIEVE BY BRILLIANCE trademark a serial number of 85734931. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, July 22, 2024. This trademark is owned by J. Homan USA LLC. The BELIEVE BY BRILLIANCE trademark is filed in the Jewelry Products category with the following description:

jewelry
believe by brilliance

General Information

Serial Number85734931
Word MarkBELIEVE BY BRILLIANCE
Filing DateFriday, September 21, 2012
Status800 - REGISTERED AND RENEWED
Status DateMonday, July 22, 2024
Registration Number4538735
Registration DateTuesday, May 27, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 26, 2013

Trademark Statements

Goods and Servicesjewelry

Classification Information

International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateTuesday, September 25, 2012
Primary Code014
First Use Anywhere DateTuesday, February 26, 2013
First Use In Commerce DateTuesday, February 26, 2013

Trademark Owner History

Party NameWALMART APOLLO, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716
Party NameWAL-MART STORES, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressBENTONVILLE, AR 72716
Party NameJ. Homan USA LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressHuntington, NY 11743
Party NameJ. Homan USA LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressHuntington, NY 11743
Party NameJ. Homan USA LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressHuntington, NY 11743

Trademark Events

Event DateEvent Description
Tuesday, February 26, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, October 22, 2013SOU TEAS EXTENSION RECEIVED
Tuesday, September 25, 2012NEW APPLICATION ENTERED
Tuesday, September 25, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 17, 2013ASSIGNED TO EXAMINER
Thursday, January 17, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, February 6, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 26, 2013PUBLISHED FOR OPPOSITION
Tuesday, April 23, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 22, 2013SOU EXTENSION 1 FILED
Tuesday, October 22, 2013SOU EXTENSION 1 GRANTED
Monday, February 10, 2014TEAS STATEMENT OF USE RECEIVED
Monday, February 10, 2014USE AMENDMENT FILED
Tuesday, March 18, 2014STATEMENT OF USE PROCESSING COMPLETE
Monday, April 7, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, May 27, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, November 19, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 26, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, December 13, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, April 25, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, May 30, 2019TEAS SECTION 8 & 15 RECEIVED
Thursday, May 30, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, July 13, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, October 18, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, October 18, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Saturday, May 27, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, October 24, 2013NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 11, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, April 24, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, May 27, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, July 12, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, July 13, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 26, 2024TEAS SECTION 8 & 9 RECEIVED
Monday, July 22, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, July 22, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, July 22, 2024REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, July 22, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, July 16, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 16, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, July 16, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 16, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 16, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED

Related Keywords

brilliance believe jewelry