BELIEVE, BELONG, BECOME Trademark

Trademark Overview


On Tuesday, December 23, 2014, a trademark application was filed for BELIEVE, BELONG, BECOME with the United States Patent and Trademark Office. The USPTO has given the BELIEVE, BELONG, BECOME trademark a serial number of 86489874. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Friday, January 10, 2025. This trademark is owned by ASEA, LLC. The BELIEVE, BELONG, BECOME trademark is filed in the Advertising, Business and Retail Services category with the following description:

Multilevel marketing business services, namely, providing marketing and income opportunities to others through the sale of nutritional and dietary supplements, and through the development of marketing organizations; Distributorship services in the fields of nutritional and dietary supplements; Online retail store services featuring nutritional and dietary supplements
believe, belong, become

General Information


Serial Number86489874
Word MarkBELIEVE, BELONG, BECOME
Filing DateTuesday, December 23, 2014
Status701 - SECTION 8 - ACCEPTED
Status DateFriday, January 10, 2025
Registration Number5311731
Registration DateTuesday, October 17, 2017
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 1, 2016

Trademark Statements


Goods and ServicesMultilevel marketing business services, namely, providing marketing and income opportunities to others through the sale of nutritional and dietary supplements, and through the development of marketing organizations; Distributorship services in the fields of nutritional and dietary supplements; Online retail store services featuring nutritional and dietary supplements

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, January 5, 2015
Primary Code035
First Use Anywhere DateTuesday, January 31, 2012
First Use In Commerce DateTuesday, January 31, 2012

Trademark Owner History


Party NameASEA, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressPleasant Grove, UT 84062

Party NameASEA, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84121

Party NameASEA, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSalt Lake City, UT 84121

Trademark Events


Event DateEvent Description
Monday, February 16, 2015ASSIGNED TO LIE
Friday, December 26, 2014NEW APPLICATION ENTERED
Monday, January 5, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, February 11, 2015TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, February 24, 2015PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Wednesday, March 4, 2015ASSIGNED TO EXAMINER
Wednesday, March 4, 2015NON-FINAL ACTION WRITTEN
Wednesday, March 4, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, March 4, 2015NON-FINAL ACTION E-MAILED
Tuesday, September 1, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, September 1, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, September 2, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 3, 2015NON-FINAL ACTION WRITTEN
Thursday, September 3, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, September 3, 2015NON-FINAL ACTION E-MAILED
Wednesday, September 9, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 9, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 11, 2015LETTER OF SUSPENSION E-MAILED
Thursday, September 10, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, September 11, 2015SUSPENSION LETTER WRITTEN
Friday, September 11, 2015NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Monday, March 14, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Friday, September 16, 2016ASSIGNED TO LIE
Friday, September 16, 2016REPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED
Thursday, September 22, 2016EXAMINERS AMENDMENT -WRITTEN
Thursday, September 22, 2016EXAMINER'S AMENDMENT ENTERED
Thursday, September 22, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, September 22, 2016EXAMINERS AMENDMENT E-MAILED
Thursday, September 22, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, September 26, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, October 12, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 27, 2017USE AMENDMENT FILED
Tuesday, November 1, 2016PUBLISHED FOR OPPOSITION
Tuesday, November 1, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, December 27, 2016NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 27, 2017TEAS STATEMENT OF USE RECEIVED
Friday, July 21, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, August 2, 2017ITU OFFICE ACTION ISSUED FOR STATEMENT OF USE
Monday, September 11, 2017STATEMENT OF USE PROCESSING COMPLETE
Tuesday, September 12, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, September 13, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, September 20, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, September 20, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 28, 2017APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 17, 2017REGISTERED-PRINCIPAL REGISTER
Tuesday, November 28, 2017TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, April 16, 2024TEAS SECTION 8 RECEIVED
Friday, January 10, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, January 10, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED
Friday, January 10, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Monday, October 17, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED