| Serial Number | 90351137 |
| Word Mark | BELIEVE BEAUTY |
| Filing Date | Tuesday, December 1, 2020 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Monday, September 25, 2023 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 29, 2021 |
| Goods and Services | Hair accessories, namely, claw clips; Hair accessories, namely, hair sticks; Hair accessories, namely, jaw clips; Hair accessories, namely, snap clips; Hair accessories, namely, twisters; Hair barrettes; Hair scrunchies |
| Goods and Services | Hair care lotions; Hair care preparations; Hair color; Hair conditioner; Hair creams; Hair gel; Hair mousse; Hair shampoo; Hair styling gel |
| Disclaimer with Predetermined Text | "BEAUTY" |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 5, 2021 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 026 - Lace and embroidery, ribbons and braid; buttons, hooks and eyes, pins and needles; artificial flowers. |
| US Class Codes | 037, 039, 040, 042, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 5, 2021 |
| Primary Code | 026 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | MAESA LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | NEW YORK, NY 10281 |
| Party Name | Maesa LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10281 |
| Party Name | Maesa LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10281 |
| Event Date | Event Description |
| Monday, September 25, 2023 | ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED |
| Monday, September 25, 2023 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, February 21, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, February 17, 2023 | SOU EXTENSION 3 GRANTED |
| Friday, February 17, 2023 | SOU EXTENSION 3 FILED |
| Friday, February 17, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, December 14, 2022 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, August 20, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, August 18, 2022 | SOU EXTENSION 2 GRANTED |
| Thursday, August 18, 2022 | SOU EXTENSION 2 FILED |
| Thursday, August 18, 2022 | SOU TEAS EXTENSION RECEIVED |
| Thursday, February 10, 2022 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, February 8, 2022 | SOU EXTENSION 1 GRANTED |
| Tuesday, February 8, 2022 | SOU EXTENSION 1 FILED |
| Tuesday, February 8, 2022 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, August 24, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 29, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 29, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 9, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, May 24, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, May 24, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Monday, May 24, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, May 24, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Monday, May 24, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 18, 2021 | ASSIGNED TO EXAMINER |
| Friday, February 5, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 4, 2020 | NEW APPLICATION ENTERED |