| Serial Number | 98786293 |
| Word Mark | BELIEVE |
| Filing Date | Friday, October 4, 2024 |
| Status | 730 - FIRST EXTENSION - GRANTED |
| Status Date | Tuesday, January 6, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 13, 2025 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of the word BELIEVE with a stylized letter B; the stem of the letter B consists of a film reel and a camera lens connecting to the bowls of the letter B. |
| Goods and Services | Charms for key rings or key chains; Key chains; Key chains and charms therefor; Key rings; Leather key chains; Metal key chains; Non-metal key chains; Plastic key chains; Retractable key chains |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 4, 2024 |
| Primary Code | 014 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Believe, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, AZ 85020 |
| Party Name | Believe, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Phoenix, CO 85020 |
| Event Date | Event Description |
| Friday, October 4, 2024 | NEW APPLICATION ENTERED |
| Tuesday, April 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, April 9, 2025 | ASSIGNED TO EXAMINER |
| Thursday, April 10, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 7, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 13, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 13, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 8, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 6, 2026 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, January 6, 2026 | SOU EXTENSION 1 FILED |
| Tuesday, January 6, 2026 | SOU EXTENSION 1 GRANTED |
| Wednesday, January 7, 2026 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |