| Serial Number | 72272068 |
| Word Mark | BELIEVE |
| Filing Date | Monday, May 22, 1967 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, October 10, 2017 |
| Registration Number | 0837728 |
| Registration Date | Tuesday, October 31, 1967 |
| Mark Drawing | 1 - Typeset: Word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | POLISHING PREPARATIONS, AND POLISHING PREPARATIONS WITH CLEANING PROPERTIES FOR USE ON HARD AND FLEXIBLE SURFACES |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 004 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 2, 1999 |
| Primary Code | 004 |
| First Use Anywhere Date | Thursday, March 9, 1967 |
| First Use In Commerce Date | Thursday, March 9, 1967 |
| Party Name | THE BANK OF NEW YORK MELLON TRUST COMPANY, N.A., AS NOTES COLLATERAL AGENT |
| Party Type | 34 - New Owner After Registration |
| Legal Entity Type | 52 - NOT AVAILABLE |
| Address | CHICAGO, IL 60606 |
| Party Name | BIRKO CORPORATION |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | HENDERSON, CO 80640 |
| Party Name | DIVERSEY, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Fort Mill, SC 29708 |
| Party Name | JOHNSONDIVERSEY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | STURTEVANT, WI 531770902 |
| Party Name | S. C. JOHNSON & SON, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | RACINE, WI 53403 |
| Party Name | CLEANWISE, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | FORT MILL, SC 29708 |
| Party Name | DIVERSEY, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | FORT MILL, SC 29708 |
| Party Name | DIVERSEY TASKI, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | FORT MILL, SC 29708 |
| Party Name | DIVERSEY US HOLDINGS, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | FORT MILL, SC 29708 |
| Party Name | INNOVATIVE WATER CARE, LLC |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | WILMINGTON, DE 19803 |
| Party Name | SOLENIS TECHNOLOGIES, L.P. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 13 - Limited Partnership |
| Address | WILMINGTON, DE 19803 |
| Event Date | Event Description |
| Monday, August 3, 1987 | REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8 |
| Saturday, October 31, 1987 | REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS) |
| Tuesday, October 23, 2007 | TEAS SECTION 8 & 9 RECEIVED |
| Monday, October 29, 2007 | ASSIGNED TO PARALEGAL |
| Wednesday, October 31, 2007 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Wednesday, October 31, 2007 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) |
| Thursday, February 5, 2009 | CASE FILE IN TICRS |
| Wednesday, March 10, 2010 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, October 9, 2017 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, October 10, 2017 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, October 10, 2017 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) |
| Tuesday, October 10, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Wednesday, February 21, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, November 20, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, November 20, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, July 12, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 19, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, August 2, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, October 5, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, October 5, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, October 5, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, October 5, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, October 5, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, October 5, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, July 4, 2024 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, December 5, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Friday, December 5, 2025 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Thursday, December 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, December 11, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |