| Serial Number | 85727482 |
| Word Mark | BEING A FAVORITE IS MORE VALUABLE THAN BEING FAMOUS. |
| Filing Date | Wednesday, September 12, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 12, 2021 |
| Registration Number | 4564854 |
| Registration Date | Tuesday, July 8, 2014 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 26, 2013 |
| Goods and Services | advertising services; creation and dissemination of advertising and marketing for others via a global computer communications network and the Internet; online advertising and promotions services, namely, the development of advertising programs, marketing and promotions for advertisement on the Internet and online advertising campaigns generating website destinations, rich media and standard banner ads for others, including, e-mail campaigns, search engine campaigns and on-line advertising campaigns; promotion and marketing services, namely, business sales promotions, and related consulting services; creation and dissemination of online advertising for others; advertising and marketing; integrated marketing services; advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, mobile, kiosks, digital and on-line medium; advertising services, namely, creating corporate and brand identity for others; brand positioning services; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building engaging marketing solutions |
| Goods and Services | computer software development in the field of online and mobile software applications; computer software programming and development for online software applications, mobile phone applications and websites, mobile computer and tablet applications and websites, and desktop computer applications and websites; computer software programming and development for online software applications, mobile phone Internet browsers, mobile computer and tablet Internet browsers, desktop computer Internet browsers, and computer game console Internet browsers; software programming and development of cloud computing information systems, custom web applications, digital information interfaces, Internet marketing applications, social media platform applications, and website search engine optimization; graphic design services; providing graphic and multimedia design services for the purpose of promoting the goods and services of others; graphic design for digital information interfaces, and product development of others; graphic and web design for custom web applications and applications built for social media platforms; graphic design for print, websites, mobile phone applications, mobile computer and tablet applications, and desktop applications; website design and development for others; website design for mobile phone Internet browsers, mobile computer and tablet Internet browsers, and desktop Internet browsers |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 12, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, May 1, 2013 |
| First Use In Commerce Date | Wednesday, May 1, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 12, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Wednesday, May 1, 2013 |
| First Use In Commerce Date | Wednesday, May 1, 2013 |
| Party Name | ADVANTAGE SALES & MARKETING LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | IRVINE, CA 92612 |
| Party Name | Blitz Digital Studios, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90401 |
| Party Name | Blitz Digital Studios, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90401 |
| Party Name | Blitz Digital Studios, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Santa Monica, CA 90401 |
| Event Date | Event Description |
| Friday, February 12, 2021 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, November 18, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, November 11, 2020 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Monday, July 8, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, September 13, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, September 13, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 25, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, March 7, 2018 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, July 8, 2015 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 8, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 3, 2014 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Monday, June 2, 2014 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Monday, June 2, 2014 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, May 28, 2014 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 28, 2014 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, May 21, 2014 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, December 9, 2013 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 9, 2013 | NON-FINAL ACTION E-MAILED |
| Monday, December 9, 2013 | SU - NON-FINAL ACTION - WRITTEN |
| Saturday, November 23, 2013 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, October 21, 2013 | USE AMENDMENT FILED |
| Thursday, November 21, 2013 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, October 21, 2013 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, April 23, 2013 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, February 26, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 26, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 6, 2013 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Thursday, January 24, 2013 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, January 23, 2013 | ASSIGNED TO LIE |
| Tuesday, January 8, 2013 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, January 8, 2013 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, January 8, 2013 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 8, 2013 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, January 8, 2013 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, January 8, 2013 | ASSIGNED TO EXAMINER |
| Tuesday, September 18, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, September 15, 2012 | NEW APPLICATION ENTERED IN TRAM |