| Serial Number | 88280944 |
| Word Mark | BEHR ULTRA |
| Filing Date | Tuesday, January 29, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, September 29, 2020 |
| Registration Number | 6164902 |
| Registration Date | Tuesday, September 29, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, May 21, 2019 |
| Description of Mark | The mark consists of a rectangular box with rounded corners with the word "BEHR" in white letters followed by the image of a bear in white on a black background over the word "ULTRA" in black letters on a white background. |
| Pseudo Mark | RECTAN |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | ARCHITECTURAL COATINGS, NAMELY, INTERIOR PAINTS AND PRIMERS |
| International Class | 002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists. |
| US Class Codes | 006, 011, 016 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, February 21, 2019 |
| Primary Code | 002 |
| First Use Anywhere Date | Friday, May 31, 2019 |
| First Use In Commerce Date | Friday, May 31, 2019 |
| Party Name | BEHR PROCESS LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA ANA, CA 92705-5044 |
| Party Name | Behr Process Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92705 |
| Party Name | Behr Process Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92705 |
| Party Name | Behr Process Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92705 |
| Event Date | Event Description |
| Wednesday, April 10, 2019 | ASSIGNED TO EXAMINER |
| Thursday, April 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 1, 2019 | NEW APPLICATION ENTERED |
| Thursday, February 21, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 21, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 1, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 21, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 21, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 14, 2020 | SOU TEAS EXTENSION RECEIVED |
| Thursday, January 16, 2020 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, July 10, 2020 | TEAS STATEMENT OF USE RECEIVED |
| Friday, July 10, 2020 | USE AMENDMENT FILED |
| Sunday, June 16, 2019 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Sunday, June 16, 2019 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, July 16, 2019 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 14, 2020 | SOU EXTENSION 1 FILED |
| Tuesday, January 14, 2020 | SOU EXTENSION 1 GRANTED |
| Wednesday, July 29, 2020 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, August 22, 2020 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, September 29, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, September 29, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, June 20, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 28, 2020 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, August 21, 2020 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |