BEHR PREMIUM WITH BEAR AND STRIPE LOGO Trademark
Trademark Overview
On Thursday, June 4, 2026, a trademark application was filed for BEHR PREMIUM WITH BEAR AND STRIPE LOGO with the United States Patent and Trademark Office. The USPTO has given the BEHR PREMIUM WITH BEAR AND STRIPE LOGO trademark a serial number of 99864648. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, June 4, 2026. This trademark is owned by BEHR PROCESS LLC. The BEHR PREMIUM WITH BEAR AND STRIPE LOGO trademark is filed in the Paper & Printed Material Products and Furniture Products categories with the following description:
KIOSKS FOR VENDING PURPOSES COMPRISED OF DISPLAY STANDS AND DISPLAY RACKS FOR DISPLAYING INTERIOR AND EXTERIOR PAINT COLOR SAMPLES AND SAMPLE CARDS
PRINTED PAINT COLOR CARDS; PRINTED MATERIAL IN THE NATURE OF PAINT COLOR FAN DECKS; PRINTED PAINT COLOR SAMPLE CARDS AND STAIN COLOR SAMPLE CARDS; PRINTED MATERIALS IN THE NATURE OF COLOR SAMPLES
General Information
| Serial Number | 99864648 |
| Word Mark | BEHR PREMIUM WITH BEAR AND STRIPE LOGO |
| Filing Date | Thursday, June 4, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, June 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Pseudo Mark | BEHR PREMIUM WITH BEAR AND STRIPES LOGO |
| Goods and Services | KIOSKS FOR VENDING PURPOSES COMPRISED OF DISPLAY STANDS AND DISPLAY RACKS FOR DISPLAYING INTERIOR AND EXTERIOR PAINT COLOR SAMPLES AND SAMPLE CARDS |
| Goods and Services | PRINTED PAINT COLOR CARDS; PRINTED MATERIAL IN THE NATURE OF PAINT COLOR FAN DECKS; PRINTED PAINT COLOR SAMPLE CARDS AND STAIN COLOR SAMPLE CARDS; PRINTED MATERIALS IN THE NATURE OF COLOR SAMPLES |
| Description of Mark | The mark consists of the stylized wording "BEHR" to the left of a silhouette of a bear walking to the right. Below this is a horizontal bar containing the wording "PREMIUM" on the right side. |
Classification Information
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 4, 2026 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, February 22, 2023 |
| First Use In Commerce Date | Wednesday, February 22, 2023 |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, June 4, 2026 |
| Primary Code | 020 |
| First Use Anywhere Date | Wednesday, February 22, 2023 |
| First Use In Commerce Date | Wednesday, February 22, 2023 |
Trademark Owner History
| Party Name | BEHR PROCESS LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA ANA, CA 92705-5044
US |
Trademark Events
| Event Date | Event Description |
| Thursday, June 4, 2026 | NEW APPLICATION ENTERED |
| Thursday, June 4, 2026 | APPLICATION FILING RECEIPT MAILED |
