BEHR PREMIUM PLUS ULTRA Trademark

Trademark Overview


On Thursday, December 11, 2008, a trademark application was filed for BEHR PREMIUM PLUS ULTRA with the United States Patent and Trademark Office. The USPTO has given the BEHR PREMIUM PLUS ULTRA trademark a serial number of 77631261. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, May 15, 2020. This trademark is owned by Behr Process Corporation. The BEHR PREMIUM PLUS ULTRA trademark is filed in the Paint Products category with the following description:

PAINTS, NAMELY, INTERIOR PAINTS
behr premium plus ultra

General Information


Serial Number77631261
Word MarkBEHR PREMIUM PLUS ULTRA
Filing DateThursday, December 11, 2008
Status800 - REGISTERED AND RENEWED
Status DateFriday, May 15, 2020
Registration Number3758949
Registration DateTuesday, March 9, 2010
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 17, 2009

Trademark Statements


Description of MarkThe mark consists of rounded corner rectangles with the word "BEHR" and a bear design and the words "PREMIUM PLUS ULTRA" below.
Pseudo MarkBEAR PREMIUM PLUS ULTRA
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesPAINTS, NAMELY, INTERIOR PAINTS
NOT AVAILABLE"PREMIUM"

Classification Information


International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateMonday, December 15, 2008
Primary Code002
First Use Anywhere DateWednesday, April 1, 2009
First Use In Commerce DateWednesday, April 1, 2009

Trademark Owner History


Party NameBEHR PROCESS LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressSANTA ANA, CA 92705-5044

Party NameBehr Process Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92705

Party NameBehr Process Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Party NameBehr Process Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92704

Trademark Events


Event DateEvent Description
Tuesday, December 16, 2008NOTICE OF DESIGN SEARCH CODE MAILED
Monday, December 15, 2008NEW APPLICATION ENTERED
Tuesday, June 9, 2009NOA MAILED - SOU REQUIRED FROM APPLICANT
Thursday, January 29, 2009ASSIGNED TO EXAMINER
Friday, January 30, 2009EXAMINERS AMENDMENT -WRITTEN
Friday, January 30, 2009EXAMINER'S AMENDMENT ENTERED
Friday, January 30, 2009EXAMINER'S AMENDMENT MAILED
Tuesday, February 3, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, February 12, 2009ASSIGNED TO LIE
Thursday, February 12, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, February 25, 2009NOTICE OF PUBLICATION
Tuesday, March 17, 2009PUBLISHED FOR OPPOSITION
Thursday, April 30, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, November 23, 2009TEAS STATEMENT OF USE RECEIVED
Monday, November 23, 2009USE AMENDMENT FILED
Tuesday, January 12, 2010CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, January 12, 2010STATEMENT OF USE PROCESSING COMPLETE
Friday, January 29, 2010ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Friday, January 29, 2010LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, March 9, 2010REGISTERED-PRINCIPAL REGISTER
Friday, April 17, 2015TEAS SECTION 8 & 15 RECEIVED
Thursday, April 30, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, May 15, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, April 30, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - MAILED
Friday, June 30, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, September 28, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, March 9, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, March 9, 2020TEAS SECTION 8 & 9 RECEIVED
Friday, May 15, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, May 15, 2020REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, May 15, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP