| Serial Number | 97026916 |
| Word Mark | BEHR PREMIUM |
| Filing Date | Tuesday, September 14, 2021 |
| Status | 733 - FOURTH EXTENSION - GRANTED |
| Status Date | Friday, March 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 10, 2023 |
| Description of Mark | The mark consists of the word "BEHR" to the left of a side view silhouette picture of a bear. Underneath is a shaded rectangle with the word "PREMIUM" located inside the rectangle. |
| Goods and Services | Interactive computer terminals and recorded computer programs for displaying and viewing instructional videos on painting, glazing, varnishing, staining, and waterproofing techniques |
| Goods and Services | Printed paint color cards; printed material in the nature of paint color fan decks; printed paint color sample cards and stain color sample cards; printed materials in the nature of color samples |
| Pseudo Mark | BEAR PREMIUM |
| Goods and Services | Stripping preparations for removing paint and varnish from wood, masonry and other porous surfaces; Paint and varnish stripping or removing preparations |
| Goods and Services | Paints; Varnish; Glazes; Paint primers; Paint sealers; Coatings in the nature of stains; Coatings, namely, stains and clear finishes for exterior and interior use on a variety of substrates; Tints for architectural paints and pigmented coatings for interior and exterior use; Wood stains; tinting base for mixing paints |
| NOT AVAILABLE | "PREMIUM" |
| Goods and Services | Kiosks for vending purposes comprised of display stands and display racks for displaying interior and exterior paint color samples and sample cards |
| International Class | 002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists. |
| US Class Codes | 006, 011, 016 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 20, 2021 |
| Primary Code | 002 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 5, 2022 |
| Primary Code | 003 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 5, 2022 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 5, 2022 |
| Primary Code | 016 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics. |
| US Class Codes | 002, 013, 022, 025, 032, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 5, 2022 |
| Primary Code | 020 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | BEHR PROCESS LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | SANTA ANA, CA 92705-5044 |
| Party Name | Behr Process Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92705 |
| Party Name | Behr Process Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Santa Ana, CA 92705 |
| Event Date | Event Description |
| Friday, September 17, 2021 | NEW APPLICATION ENTERED |
| Wednesday, October 20, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 21, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, May 30, 2022 | ASSIGNED TO EXAMINER |
| Wednesday, June 8, 2022 | NON-FINAL ACTION WRITTEN |
| Wednesday, June 8, 2022 | NON-FINAL ACTION E-MAILED |
| Wednesday, June 8, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, December 5, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, December 5, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Monday, December 5, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, December 5, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Monday, December 5, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 21, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 10, 2023 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 10, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 7, 2023 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, September 7, 2023 | SOU TEAS EXTENSION RECEIVED |
| Thursday, September 7, 2023 | SOU EXTENSION 1 FILED |
| Thursday, September 7, 2023 | SOU EXTENSION 1 GRANTED |
| Saturday, September 9, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, March 7, 2024 | SOU TEAS EXTENSION RECEIVED |
| Thursday, March 7, 2024 | SOU EXTENSION 2 FILED |
| Thursday, March 7, 2024 | SOU EXTENSION 2 GRANTED |
| Saturday, March 9, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, June 20, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, March 7, 2025 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, September 4, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, September 4, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, September 4, 2024 | SOU EXTENSION 3 GRANTED |
| Wednesday, September 4, 2024 | SOU EXTENSION 3 FILED |
| Friday, March 7, 2025 | SOU EXTENSION 4 FILED |
| Friday, March 7, 2025 | SOU EXTENSION 4 GRANTED |
| Saturday, March 8, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Friday, August 29, 2025 | SOU TEAS EXTENSION RECEIVED |