BEHR PREMIUM Trademark

Trademark Overview

On Tuesday, September 14, 2021, a trademark application was filed for BEHR PREMIUM with the United States Patent and Trademark Office. The USPTO has given the BEHR PREMIUM trademark a serial number of 97026916. The federal status of this trademark filing is STATEMENT OF USE - TO EXAMINER as of Thursday, March 12, 2026. This trademark is owned by Behr Process Corporation. The BEHR PREMIUM trademark is filed in the Paint Products category with the following description:

Paints; Varnish; Glazes; Paint primers; Paint sealers; Coatings in the nature of stains; Coatings, namely, stains and clear finishes for exterior and interior use on a variety of substrates; Tints for architectural paints and pigmented coatings for interior and exterior use; Wood stains; tinting base for mixing paints
behr premium

General Information

Serial Number97026916
Word MarkBEHR PREMIUM
Filing DateTuesday, September 14, 2021
Status748 - STATEMENT OF USE - TO EXAMINER
Status DateThursday, March 12, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 10, 2023

Trademark Statements

Description of MarkThe mark consists of the word "BEHR" to the left of a side view silhouette picture of a bear. Underneath is a shaded rectangle with the word "PREMIUM" located inside the rectangle.
NOT AVAILABLE"PREMIUM"
Goods and ServicesPaints; Varnish; Glazes; Paint primers; Paint sealers; Coatings in the nature of stains; Coatings, namely, stains and clear finishes for exterior and interior use on a variety of substrates; Tints for architectural paints and pigmented coatings for interior and exterior use; Wood stains; tinting base for mixing paints
Pseudo MarkBEAR PREMIUM

Classification Information

International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateMonday, December 5, 2022
Primary Code002
First Use Anywhere DateThursday, November 4, 2021
First Use In Commerce DateThursday, November 4, 2021

Trademark Owner History

Party NameBEHR PROCESS LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressSANTA ANA, CA 92705-5044
US
Party NameBehr Process Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92705
US
Party NameBehr Process Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSanta Ana, CA 92705
US

Trademark Events

Event DateEvent Description
Friday, September 17, 2021NEW APPLICATION ENTERED
Wednesday, October 20, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, October 21, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, May 30, 2022ASSIGNED TO EXAMINER
Wednesday, June 8, 2022NON-FINAL ACTION WRITTEN
Wednesday, June 8, 2022NON-FINAL ACTION E-MAILED
Wednesday, June 8, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, December 5, 2022EXAMINERS AMENDMENT -WRITTEN
Monday, December 5, 2022EXAMINERS AMENDMENT E-MAILED
Monday, December 5, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, December 5, 2022EXAMINER'S AMENDMENT ENTERED
Monday, December 5, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 21, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 10, 2023PUBLISHED FOR OPPOSITION
Tuesday, January 10, 2023OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 7, 2023NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 7, 2023SOU TEAS EXTENSION RECEIVED
Thursday, September 7, 2023SOU EXTENSION 1 FILED
Thursday, September 7, 2023SOU EXTENSION 1 GRANTED
Saturday, September 9, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 7, 2024SOU TEAS EXTENSION RECEIVED
Thursday, March 7, 2024SOU EXTENSION 2 FILED
Thursday, March 7, 2024SOU EXTENSION 2 GRANTED
Saturday, March 9, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 20, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 4, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, September 4, 2024SOU EXTENSION 3 FILED
Wednesday, September 4, 2024SOU EXTENSION 3 GRANTED
Wednesday, September 4, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, March 7, 2025SOU TEAS EXTENSION RECEIVED
Friday, March 7, 2025SOU EXTENSION 4 FILED
Friday, March 7, 2025SOU EXTENSION 4 GRANTED
Saturday, March 8, 2025NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, August 29, 2025SOU TEAS EXTENSION RECEIVED
Friday, January 16, 2026CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, August 29, 2025SOU EXTENSION 5 FILED
Saturday, January 17, 2026SOU EXTENSION 5 GRANTED
Saturday, January 17, 2026NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, March 3, 2026TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, March 3, 2026ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 3, 2026TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 3, 2026TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Friday, March 6, 2026TEAS STATEMENT OF USE RECEIVED
Friday, March 6, 2026USE AMENDMENT FILED
Thursday, March 12, 2026STATEMENT OF USE PROCESSING COMPLETE

Related Keywords

premium behr paints stains coatings paint exterior interior tints mixing architectural base